Safaricom Limited PLC has announced that subscribers using feature phones can now access their M-Pesa services through a short code.
The firm says it has consolidated all M-pesa service on the *334# in a single easy to use menu with more flexibility compared to what is available on SIM toolkit menu.
The telco says the new menu will make it easier to send money to the correct recipient by displaying the receiver’s name and only advancing once the customer confirms the transaction.
“We have embarked on a strategy to simplify our range of products and services for our customers and to provide them with an even better experience. M-pesa on *334# is our first solution as part of the ongoing strategy and it refines how our customers interact with the service. Customers now have the opportunity to truly confirm the details of a transaction before it can progress making reversals a thing of the past,” said Peter Ndegwa, CEO, Safaricom.
The shortcode presents users with a choice of the different M-pesa services including “Send Money”, “Loans and Savings” or “Lipa Na M-pesa”. As with other USSD menus, customers will key in the number selecting the service of their choice.
M-pesa on *334# brings together all services that have previously been offered through different USSDs saving customers from having to remember the different numbers.
Other options available for users via the USSD include a direct selection of PayBill and Till Numbers for Banks, Government and County Government Services, and Transport services including the SGR and long-distance buses.
Once a customer selects any of the options, they will be presented with a list of services they can then pay through Lipa Na M-pesa. Customers can also use the Lipa Na M-pesa option to pay to personal numbers for select businesses as well as conducting global transactions through M-pesa Global.
The service is especially targeted at non-Smartphone users or as an alternative to the Safaricom app and is immediately available to all more than 25 million M-pesa customers.
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