Naivas Supermarket today launched their annual Christmas Campaign popularly referred to as Kikwetu. This year’s Christmas campaign marks the 13th edition since the launch of the first Kikwetu in 2011.
Kikwetu which simply translates to “our way” has endeavoured over the years to remain authentically Kenyan while delivering memorable experiences to customers through thematic campaigns during the festive season.
Speaking during the launch, Peter Mukuha, Naivas Chief of Operations said, that on 12th October, the retail chain made history by hitting triple digits in store count, we opened our 100th branch.
This is a feat that no other supermarket in Kenya both local and international has managed to achieve. This is a historic moment, not just for us but win for every customer who has ever shopped with us, a win for every supplier who has entrusted us to sell their wares. Most importantly every town that has welcomed us with open arms. It took us 33 years, 2 months and 12 days to get to 100 branches and what a journey this has been. This is not just an expansion story, but our mark of resilience in the prevailing business environment and a reminder of the commitment of the organization to the Kenyan people that we are committed to seeing the brand survive way after its founders. It is for this reason that we are officially launching our 13th edition dubbed, ‘NAIVAS KIKWETU FIESTA and with a lot of humility we are saying ‘Asante Kenya for 100 Naivas Kilocols.’”
The campaign seeks to welcome Kenyans to celebrate this new journey of going beyond 100 with s since this is truly their celebration and Kenyans deserve something positive to celebrate.
The season also reminds Kenyans that no matter how big the business grows, Naivas shall maintain the local and personal touch; every Naivas Kilocol will continue to serve them diligently as always have with unmistakable Kenyan hospitality.
“Finally, no fiesta is complete without goodies and as has been the tradition during this period we have a lot to offerings and with us everyone is a winner. We know times are very hard for our shoppers with ever rising cost of living and for that we will have crazy discounts throughout the entire campaign period to cushion our customers. Over and above the discounts we have over 20,000 gift vouchers and over 1000 of our iconic mbuzi up for grabs. It is a very hustle-free process to win, simply present your Reward Card at the till as you pay,” concluded Peter Mukuha.
The campaign will run from today, 27th October 2023 to the 18th of January 2024 covering both the entire festive season and January BTS.
The Leading supermarket opened its 100th branch two weeks ago and targets two additional units by the end of the year as it seeks to grow its market share.
The 100th branch on King’ara Road in Lavington, Nairobi will be followed by two more, one on Mwanzi Road in the capital city while the 102nd unit will be in Kakamega town.
Naivas is cementing its position as the leading local supermarket chain amid growing pressure from Quickmart and the French-owned Carrefour.
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