The TradeMark East Africa (TMEA) board has appointed Mr. David Beer the new Chief Executive Officer (CEO) effective 1st September 2022.
Mr Beer succeeds Mr. Frank Matsaert, TMEA’s founding CEO and will be stationed at TMEA’s headquarters in Nairobi.
TMEA Board Chair Ambassador Erastus Mwencha said, “David’s extensive government and trade development skills should help TMEA strengthen its programming, develop strategic alliances, and roll out fit for purpose products that respond to market needs at macro and micro level so Africa can maximise its trade potential. We believe his strong leadership experience will help focus TMEA during these turbulent economic times and stabilise its funding base.”
David Beer has recently completed his tour as High Commissioner for the United Kingdom (UK) in Malawi.
Mr Beer has over 20 years’ senior international experience within these sectors. He previously represented the UK, advising respective UK Executive Directors to the Boards of the World Bank and International Monetary Fund on areas such as institutional risk management, adaptive programming and disaster risk financing, alongside macro-economic management and development programming. This builds on many years of leading development efforts for the British Government and other organisations across Africa, including Uganda, Sudan, Burundi, and Ghana.
Mr. Beer joins TMEA at a time when the organisation is expanding to the rest of Africa and scaling up support for the implementation of Africa Continental Free Trade Agreement. TMEA has innovated its programming to not only reduce trade barriers through improved transportation and logistics systems, digitalisation of key trade processes, enhanced standards and SPS compliance and targeted interventions supporting women, youth in Small and Medium Enterprises in critical sectors; but also developing a US$220 million Green Corridors programme that will ensure climate resilient infrastructure and transport models are adopted.
Additionally, TMEA has secured funding for start-up its new commercial arm – Trade Catalyst Africa – that will catalyse commercial capital into the organisation’s infrastructure and digital workstreams.
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