Electronics manufacturer, Samsung has announced an integration of its new set division, which combines its mobile and consumer electronics businesses into a single unit.
This comes as the tech giant seeks to grow its market leadership in the region.
The merged entity will be known as DX, (device experience) which the firm says will underscore its emphasis on the user experience of various Samsung products.
“Under the DX Division, the Company expects to strengthen synergies among the diverse businesses and create differentiated products and services,” said the newly appointed Managing Director of Samsung Electronics East Africa Tae Sun Lee.
The merger was revealed during a meeting with its dealers across the region in an inaugural strategic partner summit held in Nairobi.
According to the electronics manufacturer the move is meant to strengthen ties with regional dealerships to enhance best possible experience is given to the consumer.
“As Samsung it is important that we have one voice as we roll out our strategies going forward. The market dynamics are continuously changing and we also see the need to adjust our sails and require our key stakeholders to share that same vision with us,” added Sun Lee.
Samsung says that emerging trends and the global business direction is shifting its focus to the millennial and Z Generation and therefore technological advancement is the key driver to the Samsung business fraternity globally.
Safaricom Chief Executive Officer Peter Ndegwa lauded the move saying it will enable Kenyans to enjoy the transformative power of the internet.
“At Safaricom, our purpose is to transform lives. Our commitment is to ensure that no one is left behind in the digital revolution as we have witnessed a correlation between increase in smartphone usage and empowerment of communities,” said Mr. Ndegwa
The Samsung summit conference saw more than 100 dealers come together to discuss the market needs and how together with other stakeholders they can grow the Kenyan market.
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