Fawzia Alia has been appointed as the Chief Consumer Business Officer at Safaricom effective 15th March 2023.
Ms Ali replaces long serving Sylvia Mulinge who took up work in Uganda as CEO MTN.
“Fawzia has held this role in an acting capacity since July 2022 and has provided exemplary leadership and inspiration to the team during this period. Following her confirmation to the role, Fawzia will continue with her responsibility of leading the Consumer Business’ Mission and strategic objectives and growing the market share and consumer solutions through product development, digital CVM, terminals strategy and customer insights,” the notice by Safaricom CEO Peter Ndegwa stated in part.
Ms Ali has over 20 years’ experience in finance, sales and commercial. She has a deep understanding of the market as well as consumer trends and economic landscape.
She has been in Safaricom since 2007, when she joined as a Senior Manager – Reporting, Accounts Receivable and M-PESA. Since then, she has grown her career and expanded her breadth through various leadership roles.
“Through her leadership journey in Safaricom, she served as the Head of Consumer Planning and Pricing within Finance, before taking up a sales role as the Head of Regional Sales & Operations – Coast. She then moved into commercial when she became the Head of Consumer Segments in 2018, before being appointed Head of Digital Products and Services in 2019,” the notice said.
Fawzia holds a Bachelor of Science Degree in Food Science and Technology from the University of Nairobi and a Master’s in Business Administration from the Jomo Kenyatta University of Agriculture and Technology. She is a Certified Public Accountant of Kenya. She has also attended multiple leadership programs and is a Certified Coach.
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