Twitter owner Elon Musk has warned that he may identify advertisers that are boycotting his social media platform under pressure from leftist groups, a move that would likely trigger counter-boycotts as the billionaire’s supporters push back against corporate America in defense of free speech.
“A thermonuclear name and shame is exactly what will happen if this continues,” Musk said on Friday night, referring to the sharp drop in revenue that he’s seen at Twitter because activist groups are pressuring advertisers to stop using the platform.
He made the comment in response to a Twitter post by former US Senate aide Mike Davis, who suggested that exposing the advertisers would enable Musk’s 114 million followers on the platform to launch a counter-boycott.
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