On February 23rd, more than 70 million songs, 2.2 million podcast titles, and over 4 billion playlists became officially available to Spotify listeners in Kenya for free. Spotify launched with a tailored music experience for Africa with more than 100 expertly curated playlists across some of the most popular genres in the continent. But what got the fans listening?
The first 30 days have seen Kenyan listeners navigating the vast world of music discovery with the list of the top-streamed artists consisting mainly of international hitmakers.
Drake and Sauti Sol were the leaders amongst artists. The love for Hip-Hop made Drake land the number one spot in the top-streamed artist’s category, with Kenya’s beloved band Sauti Sol coming second. Cardi B’s ”Up“ is the most streamed track on Spotify in Kenya in the first 30 days, followed by Drake with “What’s Next“ and 6LACK and Lil Tjay’s “Calling My Phone”.
Today’s Top Hits is the most popular playlist in the first month after launch, reflecting how Kenyans are starting off strong by listening to musicians and tracks from around the globe. The second most listened to playlist is “RapCaviar,” followed by “Mood Booster” and “African Heat”, which features prominent Kenyan artists such as Blinky Bill, Bensoul and Nyashinski.
When it comes to podcast consumption, Spotify Originals and Exclusives seem to resonate with listeners in Kenya with The Joe Rogan Experience coming in first and President Obama’s podcast with Bruce Springsteen Renegades: Born in the USA taking fourth place.
Residents of Nairobi, Mombasa, Nakuru, Kisumu, and Eldoret account for the most Spotify streams in Kenya.
Here are the sounds of Spotify’s first month in Kenya.
- Cardi B – Up
- Drake – What’s Next
- 6LACK, Lil Tjay – Calling My Phone
- The Weeknd – Save Your Tears
- Bien, Nviiri The Storyteller – Niko Sawa
Most popular playlists:
Top streaming cities on Spotify:
Data based on Spotify user consumption between 23rd February and 22nd March 2021.
Download the Spotify app via the Android or iOS app store or by heading to www.spotify.com – to embed Spotify into a website – right click on any playlist, go to ‘share’ and copy embed code
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