Canon is looking to tap into the growing content creation market with its latest offerings for the Kenyan Market.
The electronics maker has announced its R-tour’s commencement in Kenya that will provide customers and attendants an opportunity to test-drive the company’s pioneering products – EOS R3, EOS R5 C and Powershot Zoom.
Canon’s B2C Sales and Marketing Director, Amine Djouahra said that the tour will fortify its presence in Kenya by engaging directly with consumers and partners.
“We are thrilled to launch R-tour in Kenya that serves as a very significant market to us. We have seen some exceptionally brilliant photographers come out of Kenya and some equally breath-taking and nerve-wracking photographs take birth from the WRC Safari Rally,” he said.
LOOKING FORWARD
Canon says Kenya is swiftly making its mark in sports and wildlife photography with the market evolving at a rapid pace. The R-tour gives us an opportunity to get closer to our customers, photographers, partners, fans and enthusiast who want to deep-dive into the world of photography but either lack resources or opportunities.
Through the R-tour, we want to ensure that we create these micro-opportunities for all those interested in learning about Canon, its products or even photography in general that they can leverage on. For me, R-tour stands for building relations and that’s what we are here for in Kenya,” commented Amine Djouahra, Director of Sales and Marketing, Canon Central and North Africa.
Canon envisions to continue engaging with end-users through a series of events including Photo walks, Masterclasses, Competitions, and Generation R Community events among others. Progressing into the day, R-tour will also witness Canon’s first of its kind Coffee Table Book that puts a spotlight on sports photography, Canon Professional Services (CPS) and some of the leading sports photographers of the country.
conference will invite channel partners from across Kenya to participate in Canon’s vision of building a strong and sustainable market for the country.
DESIGN AND PERFORMANCE TO EXCEED EXPECTATIONS: EOS R SYSTEM
Canon will unveil its pioneering products EOS R3 that offers all the familiarity and speed of Canon’s renowned EOS-1 series, with the innovation and versatility of the pioneering EOS R System. With a brand new, innovative 24.1megapixel sensor, the EOS R3 gives an optimal balance of performance, resolution, and speed to offer news and sports photographers a camera to outperform and outpace the competition. Likewise, The EOS R5 C is a powerful, hybrid cinema camera which combines the professional filmmaking features of the Cinema EOS range with the EOS R System’s photo capabilities. A high-resolution, full frame CMOS sensor, DIGIC X processor and the RF Mount, are the crucial three elements that enable high fidelity 8K capture, and 45 megapixels still photo capture at burst speeds up to 20 frames per second, all in a single body of the EOS R5 C.
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