Beko, a global domestic appliance brand has announced plans to expand its business in Kenya.
Beko has been in the Kenyan market for the last eight years through their local dealer Samsutech LTD.
Due to an increasing demand for its appliances, the Turkish electronics company set up a local office in June 2021 and has announced plans to launch a local showroom later on this year.
“Kenyans are open to new innovations especially when it comes to technology and this is why Beko has chosen to expand it local operations. We will be opening the first Beko owned showroom later in the year and we look forward to seeing what the Kenyan market has to offer” said Beko Kenya Marketing Manager Mr. Mumo Kithae.
Beko will be looking to tap into the African continent’s growing middle class population.
Beko is already available in 20 African countries, including Nigeria, Kenya, South Africa, Angola, Rwanda, Mauritius, Ghana and Tanzania, and more than 100 other countries worldwide.
The electronic giant had last year announced that it will be investing Ksh7.56 billion in expansion to African states.
Mumo was speaking during the awarding of the winners of a draw held earlier in the month.
The promotion was a part of Beko’s customer reward program geared towards appreciating local customers of the Turkish electronic appliances company.
Customers who purchased Beko electronics between December 2021 and January 2022 were entered into a draw where 6 lucky winners were picked.
“We are thankful to all Beko customers that participated in the promotion and we look forward to making it bigger and better as we continue to grow in the market. Beko is one of the sponsors of FC Barcelona and we hope that we can take advantage of the sponsorship to appreciate our customers more and with more exciting promotions in the future” said Beko Kenya Marketing Manager Mr. Mumo Kithae.
The Winners of the FC Barcelona branded jerseys are Mr. Charles Muthama, Ms. Middam Lillian, Ms. Angela Musau, Ms. Joyce Khamisi, Ms. Pamela Nyabwaro, and Ms. Marion Wanjiku, who purchased various Beko appliances during the promotion period.
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