Safaricom (NSE: SCOM) has today announced
plans to launch a KES20 a day 4G smart phone package aimed at empowering customers currently on 2G devices to upgrade and enjoy high speed internet connectivity.
The package is in partnership with Google and is based on insights and learnings from the Maisha Ni Digital campaign that saw over 1 million customers acquiring 4G enabled devices.
The new campaign seeks to empower an extra one million customers to upgrade to 4G
enabled devices in this financial year.
The announcement was made as the company released financial results for the year ended
31st March 2020 which saw the profit and total comprehensive income for the year grow
19.5% YoY but normalised for the exceptional share of profit of joint venture, at 14.3% YoY
to KES71.7 billion with service revenue growing to KES 251.2billion.
“smartphone device is critical in supporting the new realities brought about by COVID-19.
This proposition aims to support Kenyans during and beyond this pandemic by enabling them access more opportunities, be it learning, working or running businesses from the comfort of their homes,” said Safaricom CEO Peter Ndegwa who was speaking during the announcement of Safaricom financial results.
“Android’s goal has always been to bring the power of computing to everyone. Access to the
opportunities the internet offers is critical for any nations’ economic growth and social
inclusion. Majority of Kenyans and Africans at large access the internet via mobile broadband.
In Kenya approximately 60% of the mobile phone install base is still on 2G feature phones
and 40% smartphones with key barriers to people coming online being device and data
affordability. We believe that this collaboration with Safaricom will bring more Kenyans access and the means to partake in the opportunities that exist online,” Mariama Abdullahi, Director, Android and Platforms Partnerships for Africa
Kenyan Business Feed is the top Kenyan Business Blog. We share news from Kenya and across the region. To contact us with any alert, please email us to [email protected]