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    Rwandan’s in Diaspora Deposit Sh926 million

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    LG unveils 2022 Side-by-Side and Top Freezers Refrigerator Lineup

    LG unveils 2022 Side-by-Side and Top Freezers Refrigerator Lineup

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    Fanaka Real Estate Unveils Foundation to Support Charity Programs

    Fanaka Real Estate Unveils Foundation to Support Charity Programs

    HFC launches Ultimate Banking for Customers in Kenya and Diaspora

    HFC launches Ultimate Banking for Customers in Kenya and Diaspora

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    Centum Real Estate Posts Sh650M Operating Profit For The Year Ended 31st March 2022

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    How the students have benefited from Centum PLC

    National Construction Authority Suspends Licences of 18 Contractors

    National Construction Authority Suspends Licences of 18 Contractors

    CCI Global, Gateway Real Estate Africa start Construction of new Contact Centre in Kenya

    CCI Global, Gateway Real Estate Africa start Construction of new Contact Centre in Kenya

    NEMA Re-Introduces Another Tax for Developers

    NEMA Re-Introduces Another Tax for Developers

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    Centum Digitalizes Real Estate Sector

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    Superior Homes Launches Reward Program for Investors

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    Demand for Foldable Smartphones Projected to Increase in 2022

    Demand for Foldable Smartphones Projected to Increase in 2022

    NCBA launches Sh 2B Electric Vehicle finance deal for customers

    NCBA launches Sh 2B Electric Vehicle finance deal for customers

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    BrighterMonday Bags Top E-recruitment Portal of the Year Award 2022

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  • World Business
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    KenGen: How Dams Prevent Flooding – A Tale Of The Seven Forks Dam Cascade

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      Prioritize long-term energy cost reduction for sustained industry growth

      Prioritize long-term energy cost reduction for sustained industry growth

Kenyan Business Feed
  • Home
  • News
    Why Ruto May Not Be Sworn in Even if He Wins

    Why Ruto May Not Be Sworn in Even if He Wins

    READ: Did you know that the law now recognises Intersex children?

    Breaking: Judiciary fund operationalised 12 years later

    Rwandan’s in Diaspora Deposit Sh926 million

    Rwandan’s in Diaspora Deposit Sh926 million

    List of LG products that can be controlled and monitored via a mobile App

    Jiji Kenya Bags Two Awards on Safety and Classifieds Categories

    Jiji Kenya Bags Two Awards on Safety and Classifieds Categories

    Why IEBC Didn’t Print Special Ballot Papers for the Visually Impaired

    Why IEBC Didn’t Print Special Ballot Papers for the Visually Impaired

    Business Tycoon Eyeing MP Seat Caught Up  in Sh300m fraud Case

    Business Tycoon Eyeing MP Seat Caught Up in Sh300m fraud Case

    LG unveils 2022 Side-by-Side and Top Freezers Refrigerator Lineup

    LG unveils 2022 Side-by-Side and Top Freezers Refrigerator Lineup

    NCBA launches Sh 2B Electric Vehicle finance deal for customers

    NCBA launches Sh 2B Electric Vehicle finance deal for customers

  • Markets
    Rwandan’s in Diaspora Deposit Sh926 million

    Rwandan’s in Diaspora Deposit Sh926 million

    LG unveils 2022 Side-by-Side and Top Freezers Refrigerator Lineup

    LG unveils 2022 Side-by-Side and Top Freezers Refrigerator Lineup

    Mdundo hits 20 million active users across Africa 

    Mdundo hits 20 million active users across Africa 

    NCBA launches Sh 2B Electric Vehicle finance deal for customers

    NCBA launches Sh 2B Electric Vehicle finance deal for customers

    Agilitee Unveils Electric Car to Retail at  Sh1.1Million

    Agilitee Unveils Electric Car to Retail at Sh1.1Million

    More Than a Million Children to Benefit From Sh3.1 billion Program

    More Than a Million Children to Benefit From Sh3.1 billion Program

    BrighterMonday Bags Top E-recruitment Portal of the Year Award 2022

    BrighterMonday Bags Top E-recruitment Portal of the Year Award 2022

    Anti-Counterfeit Authority Names Dr. Mbugua Njoroge as CEO

    Anti-Counterfeit Authority Names Dr. Mbugua Njoroge as CEO

    Technology Sector Partners Launch Digital Talent Program

    Technology Sector Partners Launch Digital Talent Program

  • Real Estate
    Fanaka Real Estate Unveils Foundation to Support Charity Programs

    Fanaka Real Estate Unveils Foundation to Support Charity Programs

    HFC launches Ultimate Banking for Customers in Kenya and Diaspora

    HFC launches Ultimate Banking for Customers in Kenya and Diaspora

    Centum Re Debt Status Analysis As Of 30th September 2021

    Centum Real Estate Posts Sh650M Operating Profit For The Year Ended 31st March 2022

    centum

    How the students have benefited from Centum PLC

    National Construction Authority Suspends Licences of 18 Contractors

    National Construction Authority Suspends Licences of 18 Contractors

    CCI Global, Gateway Real Estate Africa start Construction of new Contact Centre in Kenya

    CCI Global, Gateway Real Estate Africa start Construction of new Contact Centre in Kenya

    NEMA Re-Introduces Another Tax for Developers

    NEMA Re-Introduces Another Tax for Developers

    Centum Digitalizes Real Estate Sector

    Centum Digitalizes Real Estate Sector

    Superior Homes Launches Reward Program for Investors

    Superior Homes Launches Reward Program for Investors

  • Tech
    Demand for Foldable Smartphones Projected to Increase in 2022

    Demand for Foldable Smartphones Projected to Increase in 2022

    NCBA launches Sh 2B Electric Vehicle finance deal for customers

    NCBA launches Sh 2B Electric Vehicle finance deal for customers

    BrighterMonday Bags Top E-recruitment Portal of the Year Award 2022

    BrighterMonday Bags Top E-recruitment Portal of the Year Award 2022

    Samsung Unveils New Foldable Devices

    Samsung Unveils New Foldable Devices

    Samsung Unveils 2022 Electronics Line-Up Packed With New Innovations

    Samsung Unveils 2022 Electronics Line-Up Packed With New Innovations

    Gadgets: Immerse Yourself into The Amazing LG Home Audio Systems

    Gadgets: Immerse Yourself into The Amazing LG Home Audio Systems

    OPPO Find X5: Futuristic Technology Meets Ultra-Modern Design

    OPPO Find X5: Futuristic Technology Meets Ultra-Modern Design

    TikTok Moves to Tame Misinformation Ahead Of August Polls

    TikTok Moves to Tame Misinformation Ahead Of August Polls

    Nokia Adds more Devices to its 2022 Gadget Potfolio

    Nokia Adds more Devices to its 2022 Gadget Potfolio

  • World Business
    Kenyan Lands Ksh 2.6 Trillion Construction Project in Saudi Arabia

    Kenyan Lands Ksh 2.6 Trillion Construction Project in Saudi Arabia

    Former Japanese prime minister Shinzo Abe has been shot

    Former Japanese prime minister Shinzo Abe has been shot

    The World Bank to create a pandemic prevention fund

    The World Bank to create a pandemic prevention fund

    Why Mercedes Benz is Recalling Their Old Models

    Why Mercedes Benz is Recalling Their Old Models

    Cold comfort awaits a springtime Davos

    Cold comfort awaits a springtime Davos

    Meet The Richest Man Who Can Fund Kenya’s Budget Alone for 10years

    Meet The Richest Man Who Can Fund Kenya’s Budget Alone for 10years

    EA Sports End 29 Years of Video Game Partnership With FIFA

    EA Sports End 29 Years of Video Game Partnership With FIFA

    Central African Republic Adopts Bitcoin as an Official Currency

    Central African Republic Adopts Bitcoin as an Official Currency

    Netflix Stock Collapses After Losing 200,000 Subscribers

    Netflix Stock Collapses After Losing 200,000 Subscribers

  • KBF
    • All
    • Agribusiness
    • Banking
    • Insurance
    • Manufacturing
    • Opinion
    KenGen: How Dams Prevent Flooding – A Tale Of The Seven Forks Dam Cascade

    KenGen: How Dams Prevent Flooding – A Tale Of The Seven Forks Dam Cascade

    KBL Invests Sh76 Million In A National Consumer Promotion

    KBL Invests Sh76 Million In A National Consumer Promotion

    ‘Jua Kali’ Traders Equipped on How to Access to Global Markets

    ‘Jua Kali’ Traders Equipped on How to Access to Global Markets

    CIC Insurance Profits Rise 38 Percent to Sh464

    CIC Insurance Profits Rise 38 Percent to Sh464

    LG unveils 2022 Side-by-Side and Top Freezers Refrigerator Lineup

    LG unveils 2022 Side-by-Side and Top Freezers Refrigerator Lineup

    Kenyan Consumers to enjoy 20-minute delivery from Jumia Food

    Kenyan Consumers to enjoy 20-minute delivery from Jumia Food

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    Agilitee Unveils Electric Car to Retail at Sh1.1Million

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      I&M Bank Launches Single Regional Account and Real-Time Payments Platform

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      Absa hosts women entrepreneurs for the PanAfrican InspireME Conference

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      Zamara Feted as the Overall Best Insurance Broker of the Year

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      Prioritize long-term energy cost reduction for sustained industry growth

      Prioritize long-term energy cost reduction for sustained industry growth

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Home African

African Smartphone Market Defies Challenges in Global Economy to Post Growth

by Neymar
December 10, 2019
in African, Featured, Markets, Tech
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While market saturation and U.S.–China tensions are placing the global smartphone market under intense pressure, new research from International Data Corporations shows that the African smartphone market saw shipments increase 4.0% quarter on quarter in Q3 2019 to total 22.6 million units. The firm’s latest Quarterly Mobile Phone Tracker shows that Africa’s overall mobile phone market reached 55.8 million units in Q3 2019, with feature phones accounting for 59.4% of this total versus smartphones at 40.6%.

The growth in the smartphone space was spurred by the strong performance of the three biggest markets in Africa – Nigeria, South Africa, and Egypt. This was largely driven by the huge influx of affordable models that have recently been launched in these markets, while the relative stability of the Nigerian naira (NGN) and appreciation of the Egyptian Pound (EGP) also helped stir an increase in consumer demand.

Transsion brands (Tecno, Infinix, and Itel) continued to lead the feature phone space in Q3 2019, with a combined unit share of 64.0%. Nokia was next in line with 10.0% share. In the smartphone space, Transsion (36.2%), Samsung (23.9%), and Huawei (11.4%) led the way in unit terms; however, in value terms, Samsung was the clear leader with 33.2% share, followed by Transsion (22.4%) and Huawei (15.6%).

“Samsung shook the market up this year with the launch of its new A series of devices, which combine excellent value for money with Samsung’s well-established brand equity,” says Taher Abdel-Hameed, a senior research analyst at IDC. “This move spurred a significant increase in Samsung’s shipments across most African countries.

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“Samsung recorded remarkable year-on-year growth of 61.4% in the low-end price band ($100-$200) in Q3 2019, and its move into this space has pushed Chinese brands to offer more affordable devices. Local African brands have traditionally focused on filling in for the absence of global brands in the entry-level smartphone segment, so these latest developments have put them in a difficult situation, causing their volumes to decline 33.6% year on year in Q3 2019.”

Africa’s smartphone market is also changing from a price band perspective, with the $100-$200 category seeing its share of shipments increase from 31.4% in Q3 2018 to 39.8% in Q3 2019. This growth was largely driven by the launch of new Samsung and Transsion models. The ultra-low-end band (below $100) has been declining in recent quarters and losing share to the low-end price band as brands move their device portfolios towards larger screen sizes and 4G capabilities.

“2019 will prove to have been a pivotal year for the African smartphone market,” says Ramazan Yavuz, a research manager at IDC. “4G devices are now dominating the market like never before, accounting for 73.0% of shipments. Screen sizes are also getting larger, with devices equipped with 6-inch screens and above now accounting for 41.7% of shipments, up from just 9.0% a year ago.”

IDC expects Africa’s overall mobile phone market to total 218.2 million units for 2019 as a whole. Smartphone shipments will total 91.0 million units for the year, up 3.2% on 2018, and the introduction of more affordable devices will help drive progress in this space over the coming years. Feature phone shipments are expected to remain flat at 127.2 million units for 2019, up just 0.1% year on year, as the transition to smartphone gathers momentum.


Kenyan Business Feed is the top Kenyan Business Blog. We share news from Kenya and across the region. To contact us with any alert, please email us to [email protected]

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