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    Nokia launches low cost smartphones for the Kenyan market

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    Nokia launches low cost smartphones for the Kenyan market

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    Tatu City partners with Konza to attract investors to Kenya

    Tatu City partners with Konza to attract investors to Kenya

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    Tatu City Partners with Konza to Attract Investors to Kenya

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    Nokia launches low cost smartphones for the Kenyan market

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    Reprieve for counties as treasury release Ksh. 25billion

    Reprieve for counties as treasury release Ksh. 25billion

    Faulu bank partners with 20 counties to support learning in schools

    Faulu bank partners with 20 counties to support learning in schools

    Gov’t now wants youths stop depending on employment and use their talents

    Gov’t now wants youths stop depending on employment and use their talents

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    Kenyan PR agency bags international award

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Kenyan Business Feed
  • Home
  • News
    Former MP and Husband involved in Ksh49m graft case

    Former MP and Husband involved in Ksh49m graft case

    Reprieve for counties as treasury release Ksh. 25billion

    Reprieve for counties as treasury release Ksh. 25billion

    Faulu bank partners with 20 counties to support learning in schools

    Faulu bank partners with 20 counties to support learning in schools

    KenGen Plans Direct Selling Of Electricity

    COVID-19: KenGen’s 5-point return-to-work strategy

    Gov’t now wants youths stop depending on employment and use their talents

    Gov’t now wants youths stop depending on employment and use their talents

    Nokia launches low cost smartphones for the Kenyan market

    Nokia launches low cost smartphones for the Kenyan market

    Exclusive: What it Takes to Lead a Multi billion Sacco in Kenya

    Exclusive: What it Takes to Lead a Multi billion Sacco in Kenya

    Kenyan SMEs to benefit from Sh11 billion support from UK’s CDC Group

    Kenyan SMEs to benefit from Sh11 billion support from UK’s CDC Group

    Kenyan PR agency bags international award

    Kenyan PR agency bags international award

  • Markets
    Nokia launches low cost smartphones for the Kenyan market

    Nokia launches low cost smartphones for the Kenyan market

    Exclusive: What it Takes to Lead a Multi billion Sacco in Kenya

    Exclusive: What it Takes to Lead a Multi billion Sacco in Kenya

    Kenyan PR agency bags international award

    Kenyan PR agency bags international award

    Startimes land broadcast rights for Continental showpiece

    Startimes land broadcast rights for Continental showpiece

    Israel set to showcase agricultural innovations in Embu

    Israel set to showcase agricultural innovations in Embu

    Emirates among first airlines to try IATAs’ digital platform for COVID-19

    Emirates among first airlines to try IATAs’ digital platform for COVID-19

    Moet & Chandon ink partnership with premier restaurant Oysters & More

    Moet & Chandon ink partnership with premier restaurant Oysters & More

    Sarova introduces new brands as it diversifies into standalone restaurants

    Sarova introduces new brands as it diversifies into standalone restaurants

    Tatu City Partners with Konza to Attract Investors to Kenya

    Tatu City Partners with Konza to Attract Investors to Kenya

  • Real Estate
    Tatu City partners with Konza to attract investors to Kenya

    Tatu City partners with Konza to attract investors to Kenya

    Tatu City Partners with Konza to Attract Investors to Kenya

    Tatu City Partners with Konza to Attract Investors to Kenya

    National Bank and Octagon ink 100 billion service partnership

    National Bank and Octagon ink 100 billion service partnership

    Real Estate: Cytonn invites bids for this 4 acre piece of prime land in Kilimani

    Mizizi Africa Homes voted best low cost housing developer 2020

    Mizizi Africa Homes voted best low cost housing developer 2020

    Cytonn Hands Over Phase III of Comprehensive-Lifestyle Project, The Alma

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    32% of Kenyans to change houses over Covid-19

    32% of Kenyans to change houses over Covid-19

    Kenyan Firm awarded Most Innovative Community Developer 

    Cytonn Real Estate completes The Alma Phase 3; 120 units set for handover

    Serviced Apartments Record Decline in Rental Yields

    Serviced Apartments Record Decline in Rental Yields

  • Tech
    Nokia launches low cost smartphones for the Kenyan market

    Nokia launches low cost smartphones for the Kenyan market

    LG unveils premium monitors

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    Pesalink appoints Gituku Kirika as CEO

    Pesalink appoints Gituku Kirika as CEO

    Samsung Galaxy S21 is now out,pre orders open in Kenya

    Samsung Galaxy S21 is now out,pre orders open in Kenya

    realme C12 and 7i now Available In Kenya

    2021: realme to release more smartphone in Kenya

    Samsung banking on technology personalisation to increase market share

    Samsung banking on technology personalisation to increase market share

    Cellulant CEO Ken Njoroge to step down in 2021

    Millions Abandon Whatsapp over new Contentious Policy, Signal, Telegram record growth

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  • World Business
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    Defiant: Words such as ‘China virus’, ‘impossible Paris climate deal’ mark Donald Trump’s speech as he bids farewell to USA

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    Millions Abandon Whatsapp over new Contentious Policy, Signal, Telegram record growth

    Millions Abandon Whatsapp over new Contentious Policy, Signal, Telegram record growth

    Trump threatens to slash US funding to World Health Organization

    A year later, WHO still insists on visiting China to probe virus origin

    F1 superstar to miss Sakhir GP after testing positive for coronavirus – Statement

    F1 superstar to miss Sakhir GP after testing positive for coronavirus – Statement

    Boeing’s 737 Max Cleared to Fly in the US After Crashes

    Boeing’s 737 Max Cleared to Fly in the US After Crashes

    Guinness forced to recall contaminated brand

    Guinness forced to recall contaminated brand

    WTA Names Kenya as Africa’s Leading Tourist Destination 2020

    WTA Names Kenya as Africa’s Leading Tourist Destination 2020

    United States: Close Contest as Trump Declares himself Winner

    United States: Close Contest as Trump Declares himself Winner

  • KBF
    • All
    • Agribusiness
    • Banking
    • Insurance
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    • Opinion
    Former MP and Husband involved in Ksh49m graft case

    Former MP and Husband involved in Ksh49m graft case

    Reprieve for counties as treasury release Ksh. 25billion

    Reprieve for counties as treasury release Ksh. 25billion

    Faulu bank partners with 20 counties to support learning in schools

    Faulu bank partners with 20 counties to support learning in schools

    Gov’t now wants youths stop depending on employment and use their talents

    Gov’t now wants youths stop depending on employment and use their talents

    Unreliable KPLC sends KBL on a power making venture

    Unreliable KPLC sends KBL on a power making venture

    Exclusive: What it Takes to Lead a Multi billion Sacco in Kenya

    Exclusive: What it Takes to Lead a Multi billion Sacco in Kenya

    Kenyan PR agency bags international award

    Kenyan PR agency bags international award

    Kenyan Scientists Discover New Coronavirus modification

    Kenyan Scientists Discover New Coronavirus modification

    Israel set to showcase agricultural innovations in Embu

    Israel set to showcase agricultural innovations in Embu

    • Agribusiness
    • Banking
      Exclusive: What it Takes to Lead a Multi billion Sacco in Kenya

      Exclusive: What it Takes to Lead a Multi billion Sacco in Kenya

      KCB, MoH and Kazi kwa vijana biggest advertisers in the past 5 months

      Mastercard, Unilever and KCB Bank strengthen partnership to support micro-retailers in Kenya

      ‘Beware of fake currency’, CBK Warns

      Diaspora remittances rose by 11 per cent to Sh341 billion in 2020 – CBK

      6.5 million register new mobile money accounts in 2020 -CBK

      6.5 million register new mobile money accounts in 2020 -CBK

      SIB banks’ foreign investment arm records mild drop in returns

      SIB banks’ foreign investment arm records mild drop in returns

      DTB issues profit warning

      DTB issues profit warning

      How to join, get a loan from Metropolitan Sacco

      Stanbic Bank systems down over Christmas period

      Equity Restructures Ksh92 Billion Loans To cushion Customers Against COVID-19

      Equity Becomes first bank in Eastern and Central Africa to achieve trillion-shilling balance sheet

    • Insurance
      DigiTrust: ICEA Lion Group bets on technology in the rewarding money market field

      DigiTrust: ICEA Lion Group bets on technology in the rewarding money market field

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      National Bank of Kenya Bags Global Recognition

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      Insurance: IRA Foils Over Ksh300 Million Fraudulent Claims

      20 out of 56 licensed insurers in Kenya fail capital test

      Tom Gitogo offloads his shares in CIC Insurance

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    • Opinion
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      OPINION: Managing the end-of-life of products to accelerate a circular economy in Kenya

      OPINION: Managing the end-of-life of products to accelerate a circular economy in Kenya

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      This is the new Safaricom logo

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      OPINION: Why Safaricom’s Fuliza is a rip off!

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      Employment Exit Strategy: The smart way to leave job for entrepreneurship.

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Why South African sales solutions firm is setting shop in Kenya

by Kenyan Business Feed
June 6, 2019
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Why South African sales solutions firm is setting shop in Kenya

Thursday, June 6, 2019 20:31


By GEORGE OMONDI

MACmobile
Andrew Dawson, the MACmobile commercial director, during the interview. PHOTO | DIANA NGILA | NMG 

MACmobile, a South African technology firm, this week opened an office in Kenya with sights firmly on the rapidly expanding fast moving consumer goods (FMCG) market segment in East Africa. The firm develops software that is already helping dozens of established firms across Africa to manage their distribution chains.

It opened its Nairobi office on June 5, having already clinched deals to manage distribution networks of established brands such as Coca-Cola, Unilever, Safaricom #ticker:SCOM, and a tens of other wholesale outlets in Kenya. We spoke to Andrew Dawson, the firm’s commercial director.

GIVE US A BRIEF BACKGROUND YOUR BUSINESS AND WHY YOU ARE IN NAIROBI TODAY?

MACmobile originated in South Africa where we have a strong contingent of software developers in Johannesburg. Coca-Cola has been our primary customer in the last 12 years. Due to our repeated robustness and agility in our ability to meet its requirement, the partnership has only grown stronger. We noticed from the start that Coke has a very strong internal methodology for doing business but that does not mean their system works for everyone else in Africa. Three years ago, we took a couple of steps backwards to redesign an Africa-centric solution that is modular. From our experience, different firms have different requirements. We took two years to develop a singular system that caters to both small and blue chip firms in Africa.

WHAT IS THE MACMOBILE BUSINESS REALLY IS ABOUT?

We are a business solutions house that is premised on software. We make very simple software platforms that perform sales generation; order-to-invoice generation; warehouse management from stock to delivery; and perform financial analysis right up to the Balance Sheet, all in a single platform.

We recognise that for firms to grow their businesses, they need to change the minds of retailers on the ground, and the easiest way to do that is to have a reward system. We put a lot in reward programmes which we embed on our sales and distribution structure as has been the case in our deal with Tanzania Breweries, Heineken and Distell. We are still in our early days in Kenya but we know meaningful rewards that can be redeemed for data or healthcare benefits to be successful here.

THINK OF A TYPICAL AFRICAN FIRM. IT IS FAIRLY SMALL AND THE MANAGEMENT HAS A FAIRLY GOOD CONTROL OF ITS SHORT DISTRIBUTION CHANNEL. WHERE WOULD YOU COME IN?

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Ours is a simple and modular mobility platform that allows for sales distribution logistics and is targeted at firms including those in an SME space. It is designed to boost productivity and help firms to become more efficient. Our system generates internal intelligence that helps the firms to know what happens to their product between the time it is produced and when it gets to the final consumer in the retail sector. By so doing, we generate intelligence that enable the business owners to see where resistance, if any, is coming from.

APART FROM COCA COLA, WHICH OTHER FIRMS HAVE YOU PARTNERED WITH IN KENYA?

We are working with Unilever, Pepsi Cola and 17 independent wholesalers; I mean those with between one to three warehouses and three to eight trucks. We are also in final talks with four firms which are coming on board soon. At the moment, we have been spending a lot of time with the Kenya Association of Manufacturers, trying to spread the word about operational efficiency that our systems can bring. Above all, our software is now fully integrated into Safaricom’s M-Pesa payment system.

SOFTWARE VENDORS HAVE FREQUENTLY COMPLAINED OF COUNTERFEITING IN THE REGION. DO YOU TOO CONSIDER THAT AS A CHALLENGE?

To be honest, software in itself is a commodity like any other and it is at a risk of being counterfeited anywhere. We are not the only vendors handling these kinds of software in this region. However, we are one of the few vendors who are selling solutions. Are there competitors in our space? Absolutely. Are there companies with a 360 modular offering that we have? No.

WHAT VALUE DOES YOUR INVOLVEMENT IN THE DISTRIBUTION VALUE CHAIN BRING TO THE CONSUMER?

The impact is not a direct one. In fact some of the consumers may not even know of our existence. Indirectly, however, we use algorithms to determine how much stock our client needs and ensure this feedback is available across the chain up to the production point. The overall goal is to use the information to ensure goods are always on the shelves for the consumer in time, all the time.

WHY DO YOU SEE THE EAST AFRICAN MARKET AS YOUR NEXT GROWTH AREA?

From the economic front, the region has perpetually been growing buoyed on by a push by governments push. From technology perspective, East Africa has been a strong growth market for mobile app solutions starting with M-Pesa success. Whether it is Kenya, Uganda, Tanzania or Nigeria; we see a push by governments to stimulate economies as a positive step. So we see the region as our massive growth target area with Kenya as our hub.


Kenyan Business Feed is the top Kenyan Business Blog. We share news from Kenya and across the region. To contact us with any alert, please email us to [email protected]

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