The Ministry of Tourism and Wildlife has responded to viral footage showing tourists stepping out of their vehicles near wildlife during the wildebeest migration in the Maasai Mara.
Tourism and Wildlife Cabinet Secretary Rebecca Miano said the images, although brief, could harm Kenya’s international reputation in conservation and sustainable tourism.
“The Maasai Mara migration is one of the world’s most extraordinary natural events. It is our duty to protect both visitors and wildlife while upholding Kenya’s leadership in conservation,” Miano said in a statement.
To strengthen management of the reserve, the Ministry recommended that park regulations be strictly enforced, requiring tourists to remain inside vehicles except in designated areas.
Rangers will be deployed to sensitive crossing points to monitor visitor behavior, and tour operators who allow clients to disregard the rules will face disciplinary or legal consequences.
“The County Government of Narok, through the Chief Warden, has clarified that this occurred at the flooded Purungat Gate, where visitors had alighted while waiting for the water to subside,” Miano noted.
She explained that the site is a designated rest point where visitors are sometimes allowed out of their vehicles under supervision, for example, to use toilet facilities or view hippos.
Even with this context, the Ministry confirmed that measures will be taken to prevent similar situations in the future, issuing four specific recommendations.
The first recommendation focuses on strict enforcement of park rules by both tour operators and Narok County authorities.
Tour guides were directed to ensure visitors remain in vehicles at all times except in designated areas.
Ranger presence should be increased, particularly at sensitive crossing points, to maintain safety and order.
The second recommendation calls for accountability for guides, drivers, or companies that allow clients to break regulations.
“Rogue tour guides, drivers, and companies that permit clients to disregard park regulations should be held accountable and face disciplinary or legal consequences,” Miano said.
The third emphasizes that visitor safety and wildlife protection must always take priority to prevent dangerous interactions and uphold conservation standards.
Finally, the Ministry will work in partnership with Narok County to harmonize visitor regulations, run educational campaigns, and install clearer signage at gates and migration viewing points.
“While this context is important, the Ministry remains deeply concerned by the images, given the global sensitivity surrounding conservation and the Maasai Mara’s critical role in Kenya’s international reputation,” Miano added.
The Narok County Government reported that the event lasted less than a minute and that tourists were returned to their vehicles immediately.
Investigations are ongoing to determine whether tour guides received payment to allow the tourists out of their vehicles, with no evidence confirmed so far.
The Ministry reaffirmed its commitment to preserving the Maasai Mara while promoting safe, responsible, and sustainable tourism for all visitors.
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