The 2025 Standard Chartered Nairobi Marathon turned the capital into a vibrant arena of global athleticism and economic activity on Sunday, as more than 32,000 runners from over 100 countries filled Nairobi’s streets in one of Africa’s largest city marathons.
Tourism Cabinet Secretary Rebecca Miano said the event demonstrates Kenya’s growing capacity to leverage sports as a driver of tourism, employment, and social development, an increasingly strategic pillar of the country’s post-pandemic visitor economy.
“This marathon is more than just a race. It is a celebration of Kenya’s excellence, unity, and resilience. It positions our nation as a world-class destination for sports and adventure tourism,” said Miano.
Her remarks came as the government and private sector continue to invest in sports-linked events to diversify the national tourism portfolio and attract new visitor segments beyond the traditional safari and beach circuits.
The marathon, now in its 22nd edition, drew unprecedented participation that generated wide economic impact across Nairobi.
Hospitality, transport, and retail sectors reported surges in demand as visitors filled hotels, restaurants, and taxis throughout the weekend.
Organizers estimated that the event injected millions of shillings into the city’s economy, while showcasing Kenya’s capacity to stage large-scale, professionally managed global sporting events.
Miano said such events not only stimulate domestic tourism but also create enduring value chains in event logistics, hospitality, and youth employment.
Beyond its economic resonance, the marathon carried a strong social mandate through the Futuremakers initiative, an ongoing partnership between Standard Chartered Bank and community organisations that funds education, employability, and entrepreneurship programmes for disadvantaged youth across Kenya.
“Every stride taken today represents hope and opportunity for our young people,” said Miano.
“The Standard Chartered Nairobi Marathon stands as a powerful engine for positive change and empowerment.”
The Cabinet Secretary commended the collaboration among Standard Chartered Bank, Athletics Kenya, and county and national agencies for delivering what she termed a model of sustainable and inclusive sports tourism.
“Congratulations to all runners and participants for their unwavering spirit and commitment to making a difference,” said Miano.
“Together, we continue to build a legacy that inspires and transforms lives.”
The government has identified sports and wellness tourism as a key growth segment, with upcoming events such as the Lamu Marathon and Kilifi Triathlon expected to reinforce Kenya’s position as the region’s premier sports tourism destination.
Among this year’s elite performers were Bernard Chepkwony and Hellen Chepkorir, who won the men’s and women’s full marathon titles, while John Wambua captured hearts with his victory in the 21km wheelchair category.
“Crossing that finish line wasn’t just about winning, it was about proving that ability is greater than disability,” said Wambua.
Their achievements added to Kenya’s reputation for producing endurance athletes whose global acclaim continues to strengthen the country’s tourism brand.
The marathon route, winding through the Southern Bypass and overlooking Nairobi National Park, was deliberately designed to merge urban dynamism with natural scenery, a statement of Kenya’s evolving tourism identity.
“We want visitors to see that Kenya is not just about safaris,” said Tourism Board official Lillian Wanjiku.
“We are a destination for adventure, wellness, and world-class sporting experiences.”
As the final runners crossed the finish line, the event stood as both a celebration of personal triumph and a reflection of national ambition, a vision of Kenya running forward on the twin tracks of sport and sustainable tourism.
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