Safaricom’s Ziidi Money Market Fund now permits investments as low as KSh100, with daily interest accrual and M-PESA deposits and withdrawals, the company’s 2026 Sustainable Business Report says.
The report states 7.5 million customers have opted in to the fund, while 2.2 million were classified as active investors at the end of FY2026.
Across Safaricom’s broader wealth-management propositions, assets under management rose from KSh0.8 billion in FY2023 to KSh21.1 billion in FY2026, and active customers grew from about 90,000 to 2.2 million over the same period.
Ziidi Trader, launched with the Nairobi Securities Exchange in February 2026, enables customers to buy and sell NSE-listed shares from mobile phones; by March 31, 2026 it had recorded 511,000 opt-ins and 84,000 trading subscribers.
The report also notes that Auto Invest attracted KSh987.6 million of investments in one month and had 108,000 daily active subscribers.
Ziidi Pochi recorded roughly 1.46 million opt-ins among informal traders, according to the same report.
