Safaricom, in collaboration with Standard Investment Bank and ALA Capital Limited, has launched Ziidi MMF, a money market fund integrating M-PESA for simplified investment access.
Ziidi MMF functions as a unit trust, allowing users to earn interest by transferring funds from their M-PESA wallets into Ziidi accounts.
Returns accumulate daily, providing a structured method for financial growth.
Since public rollout in December 2024, over 450,000 participants have opted in, contributing more than Ksh 2.85 billion in assets under management.
The fund operates under the Capital Markets Authority (CMA) framework and is managed by experienced investment professionals.
This initiative aligns with Safaricom’s broader goal of advancing financial participation across various segments.
“Ziidi MMF is part of our continued efforts to diversify M-PESA beyond payments and deepen financial wellness. ‘Ziidi ni Ziidi’ introduces the mindset that a little goes a long way, and any kind of growth is valuable. This empowers people to define prosperity on their own terms and make wealth creation achievable to all,” said Dr. Peter Ndegwa, CEO Safaricom PLC.
Users can enroll through the M-PESA App or by dialing 3345#.
Upon joining, they gain immediate access to investment opportunities.
Ziidi MMF provides real-time visibility into earned interest, ensuring a transparent and user-friendly investment experience.
While deposits remain unlimited, M-PESA’s transaction cap of Ksh 500,000 per day and Ksh 250,000 per transaction applies.
Ziidi MMF permits unrestricted deposits and withdrawals, giving users full control over their funds. Entry into the platform requires a minimum of Ksh 100.
“As we launch Ziidi MMF, we are making an invitation to every Kenyan, irrespective of their financial standing, to take the first step towards wealth creation. Together, let’s embrace this responsibility and let Ziidi MMF be the catalyst for a future where every Kenyan has the means to wealth creation in their own way,” concluded Dr. Ndegwa.
“We are excited to partner with Safaricom as a fund manager for Ziidi Money Market Fund. Our commitment to investors is that we will strive to offer them exceptional profits to help them achieve their financial goals. Based on our track record of providing above market-average returns, I am confident in our ability to deliver this promise,” said Mr. James Wangunyu, SIB’s Founder & Managing Director.
“By combining our institutional synergies with Safaricom, we hope to provide an attractive investment portfolio, which will, in turn, enhance financial inclusion among low- and mid-income earners in line with the government’s bottom-up economic transformation agenda,” he added.
“Ziidi MMF represents not just an opportunity for financial growth, but also a reflection of Safaricom’s commitment to innovation, responsible investing, and creating long-term value to its investors. This solution ensures that every Kenyan can achieve their financial goals while enjoying the flexibility of managing their investments directly through their mobile devices,” said Mr. Sean Gichuru, ALA’s Chief Investment Officer.
“At ALA Capital, we believe that success is not just measured by financial returns, but by the positive impact we create in our community and the world around us. We are humbled and honoured to be a part of this historical journey that aims to provide a unique investment experience,” Mr. Gichuru added.
Ziidi MMF also allows users to lock funds to prevent unplanned withdrawals.
Beyond Ziidi MMF, Safaricom plans to develop additional financial solutions to broaden customer access to investment and savings tools.
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