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    tvN – Korea’s top entertainment brand debuts on DSTV

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    Locally assembled Proton Saga saloon car released to the market  

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    Faulu Bank to lend Ksh 3 billion to SMEs to boost growth

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      Safaricom PLC Announces A 14.4 Per Cent Increase In Half-year Net Profit

      Safaricom cracks whip on rogue MPESA agents

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      Faulu Bank to lend Ksh 3 billion to SMEs to boost growth

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      AAR Insurance embrace paperless model with new mobile app

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      Minet feted Insurance Broker of the Year

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      Faulu Bank to lend Ksh 3 billion to SMEs to boost growth

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Kenyan Business Feed
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  • News
    Commodity prices to go up following new charges

    Commodity prices to go up following new charges

    tvN – Korea’s top entertainment brand debuts on DSTV

    tvN – Korea’s top entertainment brand debuts on DSTV

    AAR Insurance embrace paperless model with new mobile app

    AAR Insurance embrace paperless model with new mobile app

    Parliament now pushing for all Kenyans to pay Ksh6000 NHIF fee

    Parliament now pushing for all Kenyans to pay Ksh6000 NHIF fee

    Popular Journalist Dies In Gristly Road Accident

    Popular Journalist Dies In Gristly Road Accident

    Minet feted Insurance Broker of the Year

    Minet feted Insurance Broker of the Year

    Konza Technopolis, Israel to host Innovation Challenge

    Konza Technopolis, Israel to host Innovation Challenge

    Samsung Named Top Global TV Manufacturer

    Samsung Named Top Global TV Manufacturer

    BBI will Create a good Business Environment: Mt Kenya MCAs Chairman

    BBI will Create a good Business Environment: Mt Kenya MCAs Chairman

  • Markets
    tvN – Korea’s top entertainment brand debuts on DSTV

    tvN – Korea’s top entertainment brand debuts on DSTV

    Samsung Named Top Global TV Manufacturer

    Samsung Named Top Global TV Manufacturer

    Locally assembled Proton Saga saloon car released to the market  

    Locally assembled Proton Saga saloon car released to the market  

    Hennessy becomes NBA’s first global spirit partner

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    KenGen to Pay Ksh1.65 Billion in Dividends

    KenGens’ half year profits hit Ksh6.8 billion

    Suzuki unveils latest entrant into the Kenyan market

    Suzuki unveils latest entrant into the Kenyan market

    Kenya Breweries launches academy to train 10,000 bartenders

    Kenya Breweries launches academy to train 10,000 bartenders

    New Directory to Provide Support to women owned Businesses

    New Directory to Provide Support to women owned Businesses

    Faulu Bank to lend Ksh 3 billion to SMEs to boost growth

    Faulu Bank to lend Ksh 3 billion to SMEs to boost growth

  • Real Estate
    17% of Kenyan Billionaires looking to buy a house in 2021

    17% of Kenyan Billionaires looking to buy a house in 2021

    Kenyan Firm awarded Most Innovative Community Developer 

    #OmokaNaAlma: This is how you get awarded Sh50,000 by Cytonn Real Estate

    Developing Countries Set To Lose Sh22 Trillion Due to COVID-19

    Commercial office rents fall 13pc in quarter 3 & 4 of 2020

    New Construction Technology to help NHC deliver affordable homes

    New Construction Technology to help NHC deliver affordable homes

    NCBA partners with Shelter Afrique to finance properties in 5 counties

    NCBA partners with Shelter Afrique to finance properties in 5 counties

    New Ksh350Million Commercial centre to be constructed in Athi River

    New Ksh350Million Commercial centre to be constructed in Athi River

    Greenpark Estate injects Ksh15M to its development

    Greenpark Estate injects Ksh15M to its development

    LG’s OLED Honoured at the Technology and Engineering Awards

    LG’s OLED Honoured at the Technology and Engineering Awards

    Kenya’s position as a Digital Media Hub gaining momentum

    Kenya’s position as a Digital Media Hub gaining momentum

  • Tech
    Konza Technopolis, Israel to host Innovation Challenge

    Konza Technopolis, Israel to host Innovation Challenge

    TikTok releases H2 2020 Global Transparency Report

    TikTok releases H2 2020 Global Transparency Report

    OPPO Announces Global Partnership with Volkswagen

    OPPO Announces Global Partnership with Volkswagen

    2 Kenyans selected to create African Inspired stickers for New Chat App

    2 Kenyans selected to create African Inspired stickers for New Chat App

    Mobile Phones contribute to the realisation of UN SDGs – 2020 GSMA report says

    realme awards fans to Valentines through DaretoLove Campaign

    realme awards fans to Valentines through DaretoLove Campaign

    Opera launch its new Chat App to rival WhatsApp

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    IoT predictions for 2021: Smarter tech will make better business

    IoT predictions for 2021: Smarter tech will make better business

    Nokia to launch its low cost smartphones in Kenya

    Nokia to launch its low cost smartphones in Kenya

  • World Business
    OPPO Announces Global Partnership with Volkswagen

    OPPO Announces Global Partnership with Volkswagen

    World Engineering Day to Be Celebrated in Kenya

    World Engineering Day to Be Celebrated in Kenya

    How NASA Technology Can Help Save The World’s Largest Shark

    How NASA Technology Can Help Save The World’s Largest Shark

    After fight with US Authorities Huawei CEO now want talks with Biden

    After fight with US Authorities Huawei CEO now want talks with Biden

    Ford Vehicles to be powered by Android and Google apps in new deal

    Ford Vehicles to be powered by Android and Google apps in new deal

    Columbia Africa banks on primary and preventive healthcare to grow market share

    Columbia Africa banks on primary and preventive healthcare to grow market share

    DHL Express Named Best Employer in The World

    DHL Express Named Best Employer in The World

    Meet the founder of Safari Doctors Umra Omar

    Meet the founder of Safari Doctors Umra Omar

    Kenya to receive Ksh 1 billion from Google for economic recovery

    Kenya to receive Ksh 1 billion from Google for economic recovery

  • KBF
    • All
    • Agribusiness
    • Banking
    • Insurance
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    • Opinion
    Safaricom PLC Announces A 14.4 Per Cent Increase In Half-year Net Profit

    Safaricom cracks whip on rogue MPESA agents

    Commodity prices to go up following new charges

    Commodity prices to go up following new charges

    AAR Insurance embrace paperless model with new mobile app

    AAR Insurance embrace paperless model with new mobile app

    Bill in parliament seeks to have CBK regulate Mobile lenders

    Minet feted Insurance Broker of the Year

    Minet feted Insurance Broker of the Year

    Samsung Named Top Global TV Manufacturer

    Samsung Named Top Global TV Manufacturer

    Aden Duale pushing to make pornography an expensive affair in Kenya

    Aden Duale pushing to make pornography an expensive affair in Kenya

    Locally assembled Proton Saga saloon car released to the market  

    Locally assembled Proton Saga saloon car released to the market  

    Hennessy becomes NBA’s first global spirit partner

    Hennessy becomes NBA’s first global spirit partner

    • Agribusiness
    • Banking
      Safaricom PLC Announces A 14.4 Per Cent Increase In Half-year Net Profit

      Safaricom cracks whip on rogue MPESA agents

      Bill in parliament seeks to have CBK regulate Mobile lenders

      Faulu Bank to lend Ksh 3 billion to SMEs to boost growth

      Faulu Bank to lend Ksh 3 billion to SMEs to boost growth

      DTB Bank set to shut down 6 branches

      DTB Bank set to shut down 6 branches

      Secure your future by saving with Metropolitan National Sacco

      Housing Finance launches new money transfer service

      Housing Finance launches new money transfer service

      Businesses to benefit from Ksh1.6 Billion in Aid from DTB

      Businesses to benefit from Ksh1.6 Billion in Aid from DTB

      Leak: 53 Kenyan banks, individuals Named in FinCEN Files For Illegal Sh6 Trillion Transactions

      Impending layoffs at Absa Bank Kenya Plc

      Family Bank opens its 92nd branch

      Family Bank opens its 92nd branch

    • Insurance
      AAR Insurance embrace paperless model with new mobile app

      AAR Insurance embrace paperless model with new mobile app

      Minet feted Insurance Broker of the Year

      Minet feted Insurance Broker of the Year

      Faulu Bank to lend Ksh 3 billion to SMEs to boost growth

      Faulu Bank to lend Ksh 3 billion to SMEs to boost growth

      Pension Schemes Maintain Positive Performance in Q4 of 2020

      Pension Schemes Maintain Positive Performance in Q4 of 2020

      DigiTrust: ICEA Lion Group bets on technology in the rewarding money market field

      DigiTrust: ICEA Lion Group bets on technology in the rewarding money market field

      ICEA Lion Life appoints a new CEO

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      Exposed: Insurance Company on The Spot for Fruatrating clients

      Exposed: Insurance Company on The Spot for Fruatrating clients

      Octagon feted in 2020 World Pension Summit Innovation Awards

      Octagon feted in 2020 World Pension Summit Innovation Awards

      What do you need to know before purchasing car insurance?

      What do you need to know before purchasing car insurance?

    • Manufacturing
    • Opinion
      IoT predictions for 2021: Smarter tech will make better business

      IoT predictions for 2021: Smarter tech will make better business

      KRA Goes After Rich Individuals, Firms Over Sh250 Billion

      Digital Services Tax a desperate move caused by bad governance

      OPINION: Managing the end-of-life of products to accelerate a circular economy in Kenya

      OPINION: Managing the end-of-life of products to accelerate a circular economy in Kenya

      Why Digital Services Tax is a retrogressive policy

      Why Digital Services Tax is a retrogressive policy

      How Citizen TV Became The Most Watched in Kenya

      How Citizen TV Became The Most Watched in Kenya

      This is the new Safaricom logo

      Fail or win? Mixed Reactions over Safaricom’s new logo

      After fuliza, Safaricom introduces another way to borrow money

      OPINION: Why Safaricom’s Fuliza is a rip off!

      OPINION: Conserve Nature Even as you Work to Achieve SDGs

      OPINION: Conserve Nature Even as you Work to Achieve SDGs

      Crisis as young Kenyans now embrace Crime as lifestyle

      Crisis as young Kenyans now embrace Crime as lifestyle

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Home African

Visa partners with Drogba to support small businesses

by Neymar
September 7, 2020
in African, Featured, KBF, News
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Visa Inc. (NYSE:V) today unveiled a partnership with iconic former footballer Didier Drogba for its ‘Where You Shop Matters’ initiative, that is championing and supporting small businesses (SMBs) around the world while encouraging people to shop local.

As the Official Payment Services Partner for Africa Cup of Nations (AFCON) 2021, Visa and Drogba will continue to partner to inspire and ignite excitement around one of the world’s most watched football tournaments, taking place in Cameroon in January 2022.

“Having lived and played in countries around the world, I have seen the important role that small businesses and entrepreneurs play in supporting communities everywhere,” said Didier Drogba. “After a very difficult year, it is vital that we all come together to support the small shops run by our families, friends and neighbors.

My career wouldn’t have been possible without that first ball bought from a local store, and together with Visa, I hope we can support other businesses that help make dreams come true.”

During the current marketing campaign for the ‘Where You Shop Matters’ initiative, Drogba shares the pivotal role that shopping locally had in his journey to becoming a hero for millions around the world, and how his very first ball was bought from a local store in his community.

The campaign aims to help support SMBs get back to business and to prosper through a number of initiatives including its Visa Small Business Hub, a merchant platform providing tools and information on how to start, run and grow small businesses. The Hub also features leading merchants who embody the passion and entrepreneurial spirit of small businesses.

Visa partners with legend Didier Drogba to champion small businesses and show ‘Where You Shop Matters" - Bizna

Drogba’s partnership will also span to Visa’s sponsorship of the AFCON 2021 Tournament that is scheduled to be held in Cameroon starting in January 2022. As well as being the all-time top-scorer and captain for the Ivory Coast national team, Drogba was twice recognized as African Footballer of the Year.

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During his club career he made almost 500 appearances for clubs in six countries including two highly decorated spells at Chelsea where he played over 250 matches and scored more than 100 goals.

“From his early beginnings to becoming a global icon, Drogba’s football achievements are as inspirational as his incredible humanitarian work and efforts to support progress everywhere,” said Mohammed Ismaeel, senior vice president and head of marketing, Visa Central & Eastern Europe, Middle East & Africa.

“At Visa, we are incredibly proud to be working alongside Drogba and to learn from someone who has done so much to champion communities and entrepreneurs everywhere, while having reached the pinnacle of his sport. We are so pleased to have Drogba serving as the face of our ‘Where You Shop Matters’ campaign and to help share the commitment, dedication and inspiration to which we all aspire.”

To watch Drogba talk about how his local sporting store helped him take his first steps to his global career, watch his video here as part of Visa’s ‘Where You Shop Matters’ campaign.


Kenyan Business Feed is the top Kenyan Business Blog. We share news from Kenya and across the region. To contact us with any alert, please email us to [email protected]

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