Twitter is set to relax its ban on political advertising, saying the policy change would take effect in the coming weeks. The announcement follows reports of an exodus of advertisers from the website after Musk’s multi-billion-dollar takeover last year.
The platform’s Twitter Safety account highlighted the decision on Tuesday, noting that it would soon “align our advertising policy with that of TV and other media outlets” regarding political material.
“Today, we’re relaxing our ads policy for cause-based ads in the US. We also plan to expand the political advertising we permit in the coming weeks,” it said, adding “We believe cause-based advertising can facilitate public conversation around important topics.”
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