Sensor Tower estimates that Grand Theft Auto VI has generated just over $1 billion, about KSh130 billion, from pre-orders before its November 19, 2026 release.
The tracker records 10.31 million copies pre-ordered, of which 7.73 million are on PlayStation 5 worth $751 million (KSh98 billion) and 2.58 million on Xbox Series X/S worth $250 million (KSh32.5 billion). No PC version is available for pre-order.
About 2.2 million copies sold on the first day, valued at $216 million (KSh28 billion). Sales slowed to 4 million by the end of July. A Netflix special in late August lifted the count to 4.41 million on August 26 and 4.73 million four days later.
By October 25 the total reached 6.92 million. An additional 3.39 million copies were sold in the 15 days to November 9, a third of all pre-orders so far. On November 9 alone the estimate grew by 620,000 copies and about $59.5 million (KSh7.7 billion).
The game is offered in a Standard Edition at $79.99 (KSh10,400) and an Ultimate Edition at $99.99 (KSh13,000). Dividing Sensor Tower’s revenue by its copies gives about $97 (KSh12,600) per copy, suggesting most buyers chose the Ultimate Edition, which the firm said accounted for about 89 per cent of pre-orders in August.
Take-Two Interactive chief executive Strauss Zelnick said pre-orders were “continuing to reach unprecedented levels”. When asked why the company had not raised its forecast, Zelnick replied that Take-Two avoids claiming success before it happens, so the forecast remained unchanged.
Take-Two expects net bookings of $8 billion to $8.2 billion for the year to March 31, 2027, roughly KSh1.04 trillion to KSh1.07 trillion. For the October-December quarter it projects $3.35 billion to $3.5 billion (KSh435 billion to KSh455 billion), about twice the $1.76 billion (KSh229 billion) booked in the same quarter last year. The forecast assumes strong sales of the Ultimate Edition.
Sensor Tower has not disclosed how it derives its figures; a note says the model was updated on October 5 to better reflect country splits, with a small impact on copies, revenue and console mix. The tracker does not state whether it counts boxed copies, and GTA VI is sold only as a download code in a box.
The first official sales figure will be released by Take-Two after the November 19 launch. Pre-loading opened on November 10 for those who pre-ordered, allowing the game to be downloaded now. PlayStation’s country selector still does not list Kenya, so Kenyan PS5 owners purchase digital games through accounts registered in other countries.
