SportyBet has expanded its community footprint through a targeted food distribution initiative in Kibera in collaboration with professional boxer Alfayo Siwo. The initiative focused on direct support for vulnerable households and school‑going girls, reflecting SportyBet’s commitment to giving back in the communities where its fans live.

At the heart of the drive was food and essentials. Over 350+ households in Kibera received a complete relief package containing maize flour, rice, cooking oil, bar soap, and sugar, impacting over 700+ individuals. In addition, 400+ girls received sanitary pads, ensuring that the support covered both nutrition and hygiene.

The initiative highlights how sports partnerships can support vulnerable communities through practical interventions that improve livelihoods, health and opportunity.

This initiative addresses a critical but often overlooked barrier to dignity and consistent school attendance in informal settlements. Alfayo Siwo fought in the biggest boxing event in East Africa, Vurugu 2, powered by SportyBet, where he stood out for his passion and grit.

He has continued to demonstrate resilience and now focuses more on training, boxing development, and youth empowerment programs in the local slums where he regularly mentors young boxers. His presence helped bridge the gap between brand and community.

Alfayo interacted with residents and reinforced the message that success can still stay rooted in the neighborhoods that nurtured him. His involvement gave the initiative a relatable face and showed younger fans that sport and creativity can be used to lift others, not only to build a personal career.

In an interview, Alfayo acknowledged the impact of SportyBet's support on both his boxing career and the Kibera community.

“I thank God for the support since Vurugu 2; it's important for me as it helps nurture young talent within my community, and I hope we can do more with the youth in initiatives that drive possibilities."
As demand for community support grows, partnerships between private companies and local champions could play an increasingly important role in addressing everyday challenges while creating lasting social impact.

For SportyBet, the Kibera food drive sits alongside its growing role in local communities, demonstrating that its investment is not limited to gaming only.

By backing initiatives that deliver food packages and menstrual health products, the brand is placing everyday challenges such as food security and dignity at the center of its CSR story. The company plans to implement similar initiatives in other communities within and outside Nairobi, with a focus on practical support that reaches households directly.

As economic pressures continue to affect informal settlements, Sportybet for Everybody stands out as not only a model for sports and gaming but also contributing to community initiatives for social impact.