Store2Door, a Johannesburg-based firm, announced plans to expand into Kenya with a model that pairs free online shops with electric scooter financing.
The company intends to launch a liquor delivery service on October 28 and is in talks with Kenyan and Nigerian industry players ahead of a broader market entry slated for the second quarter of 2027.
Under the model, entrepreneurs can sell liquor, groceries and other goods online without paying set-up or monthly platform fees, while the platform connects them to suppliers, payment providers and delivery operators.
The scheme targets individuals who lack capital to rent premises, purchase vehicles or develop their own e-commerce systems, and allows eligible retailers to use their homes as small stock points from November 1, 2026.
Store2Door is partnering with electric-vehicle maker Agilitee to provide delivery scooters; the scooters are priced at R28,500 and can be financed over 24 months at a rate of prime minus two percentage points, with no deposit or collateral required.
Applicants must submit a South African identity document, proof of residence and a one-page business plan.
Orders will be received through the platform and drivers will collect products for delivery, while home-based stock storage and alcohol sales will remain subject to licensing and regulatory requirements.
Chief Executive Officer Vince Chase said the venture aims to create 100,000 new businesses rather than merely launch a liquor service.
The firm reported more than 12,000 pre-registrations in the 72 hours before the announcement and targets onboarding 10,000 stores by December 2026, each expected to support three jobs – the owner and two drivers.
Store2Door estimates that participating retailers could earn between R8,000 and R25,000 per month during the festive season.
