Samsung Electronics showcased its 2021 lineup of consumer electronics that feature the MICRO LED, Samsung Neo QLED, Lifestyle TVs, Monitors, and Soundbars at its virtual Unbox & Discover event that was held in Korea and streamed globally to electronics enthusiasts.
The tech company’s Global President of Visual Display Business, Mr. JongHee Han, spearheaded the unboxing event.
“At Samsung, we are proud to constantly innovate to improve consumers’ everyday lives. Over the past year, technologies that were once ‘nice to have’ have become a need, as our homes became offices, schools, gyms, and more,” said Sam Odhiambo, Head of Consumer Electronics, at Samsung Electronics East Africa. He further added, “the role of the TV in our lives has grown—and in 2021, Samsung continues to redefine the role of TV around the needs and passions of consumers.”
The highlight of the virtual event was the MICRO LED technology. This offers a groundbreaking viewing experience that lasts. Its inorganic LEDs help prevent burn-in and ensure the screen stays vibrant over its lifetime. In 2021, Samsung brings all the power of MICRO LED technology in the form factor of a traditional TV experience. Now, consumers can take home the cinematic experience in a beautiful edge-to-edge screen design, with no need for professional assembly and installation. MICRO LED is available in 110’’ and 99’’ sizes globally beginning at the end of March; an 88’’ size is launching this fall; and a 76’’ is on the future roadmap.
The other highlight of the unboxing event was the Samsung Neo QLED TV. The Samsung Neo QLED viewing experience is defined by our Neo Quantum Processor, and new Quantum Mini LEDs. At just 1/40th the size of conventional LEDs, Quantum Mini LEDs allow for ultra-fine light control. With deep blacks, bright lights, and upscaling technology smarter than any Samsung TV has ever offered, Samsung Neo QLED delivers an ultra-realistic picture—whether you are watching a football game, or playing one on your gaming console.
For decades, TVs were seen simply as a way to watch movies and shows; now, TVs are serving as conference rooms and fitness hubs. By taking advantage of many features for the first time this past year, people are re-examining the role that their TV plays in their lives.
Beyond Samsung’s innovative approach to new features, our leadership in picture performance has made Samsung the number one global TV manufacturer for 15 consecutive years. In 2021, Samsung continues to break new ground to offer consumers extraordinary viewing experiences.
As people spend more time at home, Samsung’s latest innovations let consumers get the most from their screens—allowing them to work efficiently, communicate effectively, and explore their personal passions. In 2021, Samsung complements your passions, adjusts to your tastes, and delivers performance that enhances all experiences. From the pinnacle of luxurious performance in MICRO LED, to the aesthetic appeal of The Frame, Samsung redefines the role of the TV in your home—at a time when the TV is more relevant than ever.
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