Airtel Africa has partnered with Mastercard and Samsung to finance customers’ purchase of devices across Kenya and 13 markets in monthly installments.
The service which will first be available in Uganda from October pending regulatory approval, will then be rolled out to other markets that include Tanzania, Rwanda, Kenya, Nigeria, DRC, Gabon, Malawi, Zambia and Madagascar,. Others are Seychelles, Chad, Niger and Congo Brazzaville.
Customers on Airtel will be allowed to purchase Samsung devices and pay in flexible instalment for up to 12 months.
“This innovative partnership will help Airtel feature phone customers upgrade to smartphones and pay with Airtel Money on flexible instalment plans. This opens up the digital economy and creates additional opportunities for Africa’s entrepreneurs,” said Raghunath Mandava, CEO of Airtel Africa.
Active Airtel subscribers will be eligible depending on their transaction history to qualify for the financing.
This comes after Airtel’s competitor Safaricom partnered with Google in a programme dubbed Lipa Mdogo Mdogo for Kenyan users to acquire smartphones and make daily payments of Sh20.
Samsung has previously partnered with firms including Lipa Later to offer devices on instalment basis.
Aitel and its partners are working with Asante Financial Services Group (Asante) to launch the pay-on-demand platform and drive the digital economy across Africa.
The firms indicated that pay-on-demand users will also be able to access digital payments through MasterCard’s virtual card and MasterCard Quick Response (QR Codes) functionality on their Airtel mobile money app enabling them to make digital transactions across face to face and online merchants.
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