Safaricom Plc has appointed Ms Lucille Aveva its Director for Customer Obsession.
“I am therefore pleased to announce the appointment of Lucille Aveva as Director – Customer Obsession. effective 1st May 2021 Reporting to the Chief Executive Officer and joining EXCO”, the statement by Safaricom CEO Peter Ndegwa said in part.
Ms Lucille, is the CEO Eselle Group Company Limited, a management consultancy firm.
She also serves as chair of the Board Diversity Sub Sector Board under the Gender and Youth Sector Board at KEPSA, as well as the Economic Diplomacy Board at KNCCI (Kenya National Chamber of Commerce and Industries).
Here is the message from Peter Ndegwa, Safaricom CEO.
In line with our mission to establish a customer-obsessed, digital first organisation by the end of FY22 in order to be a purpose-led Technology Company by 2025. It has become necessary to streamline our efforts towards continuously adding value to the experience of our customer.
It is with this intent that I have created the role of Director – Customer Obsession, who will use various touchpoints and platforms to collect feedback regularly and prioritize customer needs in every business goal with the primary focus of retaining and delighting our customers.
I am therefore pleased to announce the appointment of Lucille Aveva as Director – Customer Obsession. effective 1st May 2021 Reporting to the Chief Executive Officer and joining EXCO. Lucille will be responsible for leading our ongoing Customer Obsession program and coordinating implementation of the various initiatives identified She joins us from Eselle Group Consulting Company. which she founded and has led since 2016.
Lucille brings on-board over 20 years of experience across various roles in the hospitality, banking and telecommunication sectors. Her career begun at Sheraton Tanzania before she joined Barclays Bank in 2001, where she held several leadership roles across Tanzania and Kenya. In 2006, she moved to Celtel as the Customer Service Director and led the company’s customer efforts as it transitioned to Zain, then Airtel.
On leaving the Telecommunications sector in 2013. Lucille joined Regus for a year as Head of Commercial. East and Southern Africa in 2015. she joined Standard Chartered Bank as Head of Strategic Partners and Alliances. Africa. where she was until she founded Eselle Group.
Lucille holds a degree in Hospitality and Hotel Management and an MBA in Telecommunications Management.
Please join me in welcoming Lucille to Safaricom and wishing her all the best in her new role.
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