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    Why Ruto May Not Be Sworn in Even if He Wins

    Why Ruto May Not Be Sworn in Even if He Wins

    READ: Did you know that the law now recognises Intersex children?

    Breaking: Judiciary fund operationalised 12 years later

    Rwandan’s in Diaspora Deposit Sh926 million

    Rwandan’s in Diaspora Deposit Sh926 million

    List of LG products that can be controlled and monitored via a mobile App

    Jiji Kenya Bags Two Awards on Safety and Classifieds Categories

    Jiji Kenya Bags Two Awards on Safety and Classifieds Categories

    Why IEBC Didn’t Print Special Ballot Papers for the Visually Impaired

    Why IEBC Didn’t Print Special Ballot Papers for the Visually Impaired

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    Business Tycoon Eyeing MP Seat Caught Up in Sh300m fraud Case

    LG unveils 2022 Side-by-Side and Top Freezers Refrigerator Lineup

    LG unveils 2022 Side-by-Side and Top Freezers Refrigerator Lineup

    NCBA launches Sh 2B Electric Vehicle finance deal for customers

    NCBA launches Sh 2B Electric Vehicle finance deal for customers

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    Rwandan’s in Diaspora Deposit Sh926 million

    Rwandan’s in Diaspora Deposit Sh926 million

    LG unveils 2022 Side-by-Side and Top Freezers Refrigerator Lineup

    LG unveils 2022 Side-by-Side and Top Freezers Refrigerator Lineup

    Mdundo hits 20 million active users across Africa 

    Mdundo hits 20 million active users across Africa 

    NCBA launches Sh 2B Electric Vehicle finance deal for customers

    NCBA launches Sh 2B Electric Vehicle finance deal for customers

    Agilitee Unveils Electric Car to Retail at  Sh1.1Million

    Agilitee Unveils Electric Car to Retail at Sh1.1Million

    More Than a Million Children to Benefit From Sh3.1 billion Program

    More Than a Million Children to Benefit From Sh3.1 billion Program

    BrighterMonday Bags Top E-recruitment Portal of the Year Award 2022

    BrighterMonday Bags Top E-recruitment Portal of the Year Award 2022

    Anti-Counterfeit Authority Names Dr. Mbugua Njoroge as CEO

    Anti-Counterfeit Authority Names Dr. Mbugua Njoroge as CEO

    Technology Sector Partners Launch Digital Talent Program

    Technology Sector Partners Launch Digital Talent Program

  • Real Estate
    Fanaka Real Estate Unveils Foundation to Support Charity Programs

    Fanaka Real Estate Unveils Foundation to Support Charity Programs

    HFC launches Ultimate Banking for Customers in Kenya and Diaspora

    HFC launches Ultimate Banking for Customers in Kenya and Diaspora

    Centum Re Debt Status Analysis As Of 30th September 2021

    Centum Real Estate Posts Sh650M Operating Profit For The Year Ended 31st March 2022

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    How the students have benefited from Centum PLC

    National Construction Authority Suspends Licences of 18 Contractors

    National Construction Authority Suspends Licences of 18 Contractors

    CCI Global, Gateway Real Estate Africa start Construction of new Contact Centre in Kenya

    CCI Global, Gateway Real Estate Africa start Construction of new Contact Centre in Kenya

    NEMA Re-Introduces Another Tax for Developers

    NEMA Re-Introduces Another Tax for Developers

    Centum Digitalizes Real Estate Sector

    Centum Digitalizes Real Estate Sector

    Superior Homes Launches Reward Program for Investors

    Superior Homes Launches Reward Program for Investors

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    Demand for Foldable Smartphones Projected to Increase in 2022

    Demand for Foldable Smartphones Projected to Increase in 2022

    NCBA launches Sh 2B Electric Vehicle finance deal for customers

    NCBA launches Sh 2B Electric Vehicle finance deal for customers

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    BrighterMonday Bags Top E-recruitment Portal of the Year Award 2022

    Samsung Unveils New Foldable Devices

    Samsung Unveils New Foldable Devices

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    Kenyan Lands Ksh 2.6 Trillion Construction Project in Saudi Arabia

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    KenGen: How Dams Prevent Flooding – A Tale Of The Seven Forks Dam Cascade

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      Faulu Revamps of its Trade Finance Solutions

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      Zamara Feted as the Overall Best Insurance Broker of the Year

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      Is KRA to Blame For Deaths Caused By Illicit Brews?

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      Opinion: Deploying contemporary Information Technology solutions for Academic Delivery

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      OPINION: Africa’s War to Secure the Internet  

      Prioritize long-term energy cost reduction for sustained industry growth

      Prioritize long-term energy cost reduction for sustained industry growth

Kenyan Business Feed
  • Home
  • News
    Why Ruto May Not Be Sworn in Even if He Wins

    Why Ruto May Not Be Sworn in Even if He Wins

    READ: Did you know that the law now recognises Intersex children?

    Breaking: Judiciary fund operationalised 12 years later

    Rwandan’s in Diaspora Deposit Sh926 million

    Rwandan’s in Diaspora Deposit Sh926 million

    List of LG products that can be controlled and monitored via a mobile App

    Jiji Kenya Bags Two Awards on Safety and Classifieds Categories

    Jiji Kenya Bags Two Awards on Safety and Classifieds Categories

    Why IEBC Didn’t Print Special Ballot Papers for the Visually Impaired

    Why IEBC Didn’t Print Special Ballot Papers for the Visually Impaired

    Business Tycoon Eyeing MP Seat Caught Up  in Sh300m fraud Case

    Business Tycoon Eyeing MP Seat Caught Up in Sh300m fraud Case

    LG unveils 2022 Side-by-Side and Top Freezers Refrigerator Lineup

    LG unveils 2022 Side-by-Side and Top Freezers Refrigerator Lineup

    NCBA launches Sh 2B Electric Vehicle finance deal for customers

    NCBA launches Sh 2B Electric Vehicle finance deal for customers

  • Markets
    Rwandan’s in Diaspora Deposit Sh926 million

    Rwandan’s in Diaspora Deposit Sh926 million

    LG unveils 2022 Side-by-Side and Top Freezers Refrigerator Lineup

    LG unveils 2022 Side-by-Side and Top Freezers Refrigerator Lineup

    Mdundo hits 20 million active users across Africa 

    Mdundo hits 20 million active users across Africa 

    NCBA launches Sh 2B Electric Vehicle finance deal for customers

    NCBA launches Sh 2B Electric Vehicle finance deal for customers

    Agilitee Unveils Electric Car to Retail at  Sh1.1Million

    Agilitee Unveils Electric Car to Retail at Sh1.1Million

    More Than a Million Children to Benefit From Sh3.1 billion Program

    More Than a Million Children to Benefit From Sh3.1 billion Program

    BrighterMonday Bags Top E-recruitment Portal of the Year Award 2022

    BrighterMonday Bags Top E-recruitment Portal of the Year Award 2022

    Anti-Counterfeit Authority Names Dr. Mbugua Njoroge as CEO

    Anti-Counterfeit Authority Names Dr. Mbugua Njoroge as CEO

    Technology Sector Partners Launch Digital Talent Program

    Technology Sector Partners Launch Digital Talent Program

  • Real Estate
    Fanaka Real Estate Unveils Foundation to Support Charity Programs

    Fanaka Real Estate Unveils Foundation to Support Charity Programs

    HFC launches Ultimate Banking for Customers in Kenya and Diaspora

    HFC launches Ultimate Banking for Customers in Kenya and Diaspora

    Centum Re Debt Status Analysis As Of 30th September 2021

    Centum Real Estate Posts Sh650M Operating Profit For The Year Ended 31st March 2022

    centum

    How the students have benefited from Centum PLC

    National Construction Authority Suspends Licences of 18 Contractors

    National Construction Authority Suspends Licences of 18 Contractors

    CCI Global, Gateway Real Estate Africa start Construction of new Contact Centre in Kenya

    CCI Global, Gateway Real Estate Africa start Construction of new Contact Centre in Kenya

    NEMA Re-Introduces Another Tax for Developers

    NEMA Re-Introduces Another Tax for Developers

    Centum Digitalizes Real Estate Sector

    Centum Digitalizes Real Estate Sector

    Superior Homes Launches Reward Program for Investors

    Superior Homes Launches Reward Program for Investors

  • Tech
    Demand for Foldable Smartphones Projected to Increase in 2022

    Demand for Foldable Smartphones Projected to Increase in 2022

    NCBA launches Sh 2B Electric Vehicle finance deal for customers

    NCBA launches Sh 2B Electric Vehicle finance deal for customers

    BrighterMonday Bags Top E-recruitment Portal of the Year Award 2022

    BrighterMonday Bags Top E-recruitment Portal of the Year Award 2022

    Samsung Unveils New Foldable Devices

    Samsung Unveils New Foldable Devices

    Samsung Unveils 2022 Electronics Line-Up Packed With New Innovations

    Samsung Unveils 2022 Electronics Line-Up Packed With New Innovations

    Gadgets: Immerse Yourself into The Amazing LG Home Audio Systems

    Gadgets: Immerse Yourself into The Amazing LG Home Audio Systems

    OPPO Find X5: Futuristic Technology Meets Ultra-Modern Design

    OPPO Find X5: Futuristic Technology Meets Ultra-Modern Design

    TikTok Moves to Tame Misinformation Ahead Of August Polls

    TikTok Moves to Tame Misinformation Ahead Of August Polls

    Nokia Adds more Devices to its 2022 Gadget Potfolio

    Nokia Adds more Devices to its 2022 Gadget Potfolio

  • World Business
    Kenyan Lands Ksh 2.6 Trillion Construction Project in Saudi Arabia

    Kenyan Lands Ksh 2.6 Trillion Construction Project in Saudi Arabia

    Former Japanese prime minister Shinzo Abe has been shot

    Former Japanese prime minister Shinzo Abe has been shot

    The World Bank to create a pandemic prevention fund

    The World Bank to create a pandemic prevention fund

    Why Mercedes Benz is Recalling Their Old Models

    Why Mercedes Benz is Recalling Their Old Models

    Cold comfort awaits a springtime Davos

    Cold comfort awaits a springtime Davos

    Meet The Richest Man Who Can Fund Kenya’s Budget Alone for 10years

    Meet The Richest Man Who Can Fund Kenya’s Budget Alone for 10years

    EA Sports End 29 Years of Video Game Partnership With FIFA

    EA Sports End 29 Years of Video Game Partnership With FIFA

    Central African Republic Adopts Bitcoin as an Official Currency

    Central African Republic Adopts Bitcoin as an Official Currency

    Netflix Stock Collapses After Losing 200,000 Subscribers

    Netflix Stock Collapses After Losing 200,000 Subscribers

  • KBF
    • All
    • Agribusiness
    • Banking
    • Insurance
    • Manufacturing
    • Opinion
    KenGen: How Dams Prevent Flooding – A Tale Of The Seven Forks Dam Cascade

    KenGen: How Dams Prevent Flooding – A Tale Of The Seven Forks Dam Cascade

    KBL Invests Sh76 Million In A National Consumer Promotion

    KBL Invests Sh76 Million In A National Consumer Promotion

    ‘Jua Kali’ Traders Equipped on How to Access to Global Markets

    ‘Jua Kali’ Traders Equipped on How to Access to Global Markets

    CIC Insurance Profits Rise 38 Percent to Sh464

    CIC Insurance Profits Rise 38 Percent to Sh464

    LG unveils 2022 Side-by-Side and Top Freezers Refrigerator Lineup

    LG unveils 2022 Side-by-Side and Top Freezers Refrigerator Lineup

    Kenyan Consumers to enjoy 20-minute delivery from Jumia Food

    Kenyan Consumers to enjoy 20-minute delivery from Jumia Food

    BURN Cookstoves Awarded ISO 9001:2015 Certification for High-Quality Standards  

    BURN Cookstoves Awarded ISO 9001:2015 Certification for High-Quality Standards  

    General Insurers pay claims worth Sh16.85Bn in three months

    General Insurers pay claims worth Sh16.85Bn in three months

    Agilitee Unveils Electric Car to Retail at  Sh1.1Million

    Agilitee Unveils Electric Car to Retail at Sh1.1Million

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    • Banking
      Britam settles on veteran Tom Gitogo as CEO

      Britam settles on veteran Tom Gitogo as CEO

      I&M Bank Launches Single Regional Account and Real-Time Payments Platform

      I&M Bank Launches Single Regional Account and Real-Time Payments Platform

      Absa Set for Sh2 Billion Digital Systems Upgrade

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      How are Metropolitan National Sacco services? Give feedback here

      How much money have you saved this year?

      Absa hosts women entrepreneurs for the PanAfrican InspireME Conference

      Absa hosts women entrepreneurs for the PanAfrican InspireME Conference

      Family Bank, Aqua to Advance More  Financing to SME’s in The Water Space

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      Kuscco’s George Magutu appointed to head global cooperatives body

      Kuscco’s George Magutu appointed to head global cooperatives body

      Faulu Revamps of its Trade Finance Solutions

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    • Insurance
      CIC Insurance Profits Rise 38 Percent to Sh464

      CIC Insurance Profits Rise 38 Percent to Sh464

      Faulu Revamps of its Trade Finance Solutions

      Faulu Revamps of its Trade Finance Solutions

      Zamara Feted as the Overall Best Insurance Broker of the Year

      Zamara Feted as the Overall Best Insurance Broker of the Year

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      Jubilee Acquires Additional Stake in SEACOM

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      Family Bank is The Best in Customer Satisfaction-Survey

    • Manufacturing
    • Opinion
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      Opinion: Deploying contemporary Information Technology solutions for Academic Delivery

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      Prioritize long-term energy cost reduction for sustained industry growth

      Prioritize long-term energy cost reduction for sustained industry growth

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Safaricom, Airtel and Telkom to land in trouble for sending you unwanted messages

by Neymar
September 23, 2020
in KBF, News, Tech
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Companies marketing themselves through text messages could soon find themselves in trouble for sending consumers unsolicited messages. 

This is after the Communications Authority of Kenya (CA) made proposals that could significantly change how companies communicate with their consumers.

The move comes against the backdrop of numerous complaints against some brands for flooding their inboxes with adverts, mostly without their consent.

In the proposed regulations aimed at protecting consumers, CA will now require advertisers to wait until consumers make initial contact before they can start sending promotional text messages.

Currently, corporates send mobile phone subscribers messages with a rider that they can opt out whenever they feel like it.

In the proposed regulations, consumers can only opt in without being prompted by corporates and agree to receive text messages advertising a company’s products.

“No service provider shall employ any opt-out process in the delivery of marketing communications in Kenya,” reads the proposed Consumer Protection Guidelines in part.

Advertisers will be required to market themselves on other platforms other than a consumer’s inbox and hopefully elicit interest from the consumers who shall then reach out to a company.

“Other alternative modes of communication in media such as newspapers, television or radio (non-SMS-based), among others, may be used to make consumers aware of the SMS-based scheme or service,” according to the proposals.

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“Licensees shall be required to maintain records that can demonstrate that a consumer-initiated a request, by means of their terminal equipment before being subscribed to a service.” The proposals by CA also require advertisers to send text messages to their customers during the day. Sending messages after 7pm will only be allowed should the consumer request information from a corporate.

“Marketing communications delivered by SMS may only be sent during the day within the time period 7am and 7pm unless such marketing communications are being delivered in response to a request initiated by a customer… or prior consent has been expressly obtained from the customer for such communications to be delivered outside the time stipulated in these guidelines,” said the proposed guidelines.

CA also suggests stricter ways of marketing betting products, including clarity on the fact that winning is not guaranteed as well as the requirement to get consent to use winners to market products.

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Kenyan Business Feed is the top Kenyan Business Blog. We share news from Kenya and across the region. To contact us with any alert, please email us to [email protected]

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