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    How to apply for the latest police vacancies

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    CBK okays liquidation of Chase Bank

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    LG Opens “Restaurant” In Kenya

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    Emirates commences IATA Travel Pass trials

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    Jubilee Insurance profits rise to 4 billion

    Absa Bank Launches An Asset Management Subsidiary

    Absa Bank Launches An Asset Management Subsidiary

    CIC feted as the winner of Decade of Excellence Insurance Kenya

    CIC feted as the winner of Decade of Excellence Insurance Kenya

    Government to reintroduce monthly Contributions to Kenyans affected by new Covid-19 measures

    Government to reintroduce monthly Contributions to Kenyans affected by new Covid-19 measures

    Tough times for Kenyans as Tomato retails for Ksh 25

    Tough times for Kenyans as Tomato retails for Ksh 25

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    Absa Bank Launches An Asset Management Subsidiary

    Absa Bank Launches An Asset Management Subsidiary

    Tough times for Kenyans as Tomato retails for Ksh 25

    Tough times for Kenyans as Tomato retails for Ksh 25

    AKADEMIYA2063, African Economic Research Consortium sign MOU to Support Evidence-based Policymaking

    AKADEMIYA2063, African Economic Research Consortium sign MOU to Support Evidence-based Policymaking

    Defiant Digital Taxi App Operators Given 30 Days Notice to Comply

    Defiant Digital Taxi App Operators Given 30 Days Notice to Comply

    Maize Flour Prices to Rise Millers Association Warns

    Maize Flour Prices to Rise Millers Association Warns

    Eat’N’Go joins Kenyan Market after acquiring Dominos Pizza

    Eat’N’Go joins Kenyan Market after acquiring Dominos Pizza

    Network International appoints Hany Fekry as Regional President

    Network International appoints Hany Fekry as Regional President

    SoftBank Under Investigation Over Risky ‘Nasdaq Whale’ Investments

    SoftBank Under Investigation Over Risky ‘Nasdaq Whale’ Investments

    Nokia to launch 6 cheaper and durable smartphones today

    Nokia to launch 6 cheaper and durable smartphones today

  • Real Estate
    Mi Vida bets on 200 Years Experience To Bring Affordable Housing to Kenya

    Mi Vida bets on 200 Years Experience To Bring Affordable Housing to Kenya

    Nairobi Ranked the Best City in Africa

    Nairobi Ranked the Best City in Africa

    Investors still Consider Land A Good Investment Asset in the Long Term

    Investors still Consider Land A Good Investment Asset in the Long Term

    Residential rents declined by 19% says new report

    Residential rents declined by 19% says new report

    This is how to get awarded Sh50,000 by Cytonn Real Estate

    The Kenyan retail sector performance softened in 2019 with rental yields declining 1.6%

    Cytonn’s Affordable Housing Investment Plan (CAHIP)

    17% of Kenyan Billionaires looking to buy a house in 2021

    17% of Kenyan Billionaires looking to buy a house in 2021

    Kenyan Firm awarded Most Innovative Community Developer 

    #OmokaNaAlma: This is how you get awarded Sh50,000 by Cytonn Real Estate

    Developing Countries Set To Lose Sh22 Trillion Due to COVID-19

    Commercial office rents fall 13pc in quarter 3 & 4 of 2020

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    OPPO Reno5 named official smartphone partner of PUBG MOBILE Esports

    OPPO Reno5 named official smartphone partner of PUBG MOBILE Esports

    Cryptocurrency: Bitcoin is the Fastest Asset to Reach a $1 Trillion Market Cap

    Cryptocurrency: Bitcoin is the Fastest Asset to Reach a $1 Trillion Market Cap

    You Can Now Buy Airtime Using Fuliza From Safaricom

    You Can Now Buy Airtime Using Fuliza From Safaricom

    Nokia to launch 6 cheaper and durable smartphones today

    Nokia to launch 6 cheaper and durable smartphones today

    Safaricom Appoints Sitoyo Lopokoiyit As Head of New Mpesa Africa Joint Venture

    Sitoyo Lopokoiyit takes over as M-pesa Africa Managing Director

    60 graduate from Multichoice Talent Factory academy

    60 graduate from Multichoice Talent Factory academy

    Digital Partnership: Mastercard,Uber to boost payment digitization, advance financial inclusion across MEA region

    Digital Partnership: Mastercard,Uber to boost payment digitization, advance financial inclusion across MEA region

    Kenyans abandon 500million in their mobile accounts for fear of being known

    Kenyans send 11.4 billion daily over mobile phone

    Drake and Sauti Sol are the most streamed artists in Kenya

    Drake and Sauti Sol are the most streamed artists in Kenya

  • World Business
    Businessman Makes Ksh 2 trillion, Then Lost It All in Just 2 Days

    Businessman Makes Ksh 2 trillion, Then Lost It All in Just 2 Days

    SoftBank Under Investigation Over Risky ‘Nasdaq Whale’ Investments

    SoftBank Under Investigation Over Risky ‘Nasdaq Whale’ Investments

    IMF maintains Kenyas debt is still sustainable, Says loan is for the good of Kenyans

    IMF maintains Kenyas debt is still sustainable, Says loan is for the good of Kenyans

    Facebook Fined Ksh67 Million In Cambridge Analytica scandal

    Sensitive data of 533 million Facebook users have been leaked online

    Realme C11 a ‘hot cake’ as it makes top sales in Kenya

    Realme C11 a ‘hot cake’ as it makes top sales in Kenya

    How a religious festival turned into a massacre

    How a religious festival turned into a massacre

    Fire destroys servers at Europe’s largest cloud services firm

    Fire destroys servers at Europe’s largest cloud services firm

    1ST Commonwealth women’s Entrepreneurship Summit launched

    1ST Commonwealth women’s Entrepreneurship Summit launched

    OPPO Announces Global Partnership with Volkswagen

    OPPO Announces Global Partnership with Volkswagen

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    CBK okays liquidation of Chase Bank

    CBK okays liquidation of Chase Bank

    LG Opens “Restaurant” In Kenya

    LG Opens “Restaurant” In Kenya

    Emirates commences IATA Travel Pass trials

    Emirates commences IATA Travel Pass trials

    Absa Bank Launches An Asset Management Subsidiary

    Absa Bank Launches An Asset Management Subsidiary

    Tough times for Kenyans as Tomato retails for Ksh 25

    Tough times for Kenyans as Tomato retails for Ksh 25

    Mi Vida bets on 200 Years Experience To Bring Affordable Housing to Kenya

    Mi Vida bets on 200 Years Experience To Bring Affordable Housing to Kenya

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    Government Suspends Issuance of Development permits

    OPPO Reno5 named official smartphone partner of PUBG MOBILE Esports

    OPPO Reno5 named official smartphone partner of PUBG MOBILE Esports

    • Agribusiness
    • Banking
      CBK okays liquidation of Chase Bank

      CBK okays liquidation of Chase Bank

      Absa Bank Launches An Asset Management Subsidiary

      Absa Bank Launches An Asset Management Subsidiary

      SoftBank Under Investigation Over Risky ‘Nasdaq Whale’ Investments

      SoftBank Under Investigation Over Risky ‘Nasdaq Whale’ Investments

      Equity beat KCB as Kenyas’ most profitable lender

      Equity beat KCB as Kenyas’ most profitable lender

      Government looking to re introduce loan relief measures

      Government looking to re introduce loan relief measures

      Family Bank defy pandemic to grow profits to Ksh1.4 B

      Family Bank defy pandemic to grow profits to Ksh1.4 B

      Stima Sacco announce a Ksh.1.02 billion profit

      Stima Sacco announce a Ksh.1.02 billion profit

      KCB Receives Global Finance Award for The Best Bank in Kenya

      KCB Receives Global Finance Award for The Best Bank in Kenya

      Family Bank officially joins the United Nations Global Compact Network

      Family Bank officially joins the United Nations Global Compact Network

    • Insurance
      AAR Insurance Net profits down 55 percent

      AAR Insurance Net profits down 55 percent

      The Association of Insurance Brokers of Kenya (AIBK) appoints Anthony Mwangi as board chairman

      The Association of Insurance Brokers of Kenya (AIBK) appoints Anthony Mwangi as board chairman

      Stima Sacco announce a Ksh.1.02 billion profit

      Stima Sacco announce a Ksh.1.02 billion profit

      Faulu eyeing lucrative agribusiness ecosystem in Limuru

      Faulu eyeing lucrative agribusiness ecosystem in Limuru

      Trouble at Britam as top executives face sack one month after new CEO takes office

      Trouble at Britam as top executives face sack one month after new CEO takes office

      AAR Insurance embrace paperless model with new mobile app

      AAR Insurance embrace paperless model with new mobile app

      Minet feted Insurance Broker of the Year

      Minet feted Insurance Broker of the Year

      Faulu Bank to lend Ksh 3 billion to SMEs to boost growth

      Faulu Bank to lend Ksh 3 billion to SMEs to boost growth

      Pension Schemes Maintain Positive Performance in Q4 of 2020

      Pension Schemes Maintain Positive Performance in Q4 of 2020

    • Manufacturing
    • Opinion
      OPINION: Energy Efficiency Will Decide Whether We Meet Our Global Climate Targets!

      OPINION: Energy Efficiency Will Decide Whether We Meet Our Global Climate Targets!

      Opinion: Now is The Time to Redeem the Nursing Profession

      Opinion: Now is The Time to Redeem the Nursing Profession

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      IoT predictions for 2021: Smarter tech will make better business

      KRA Goes After Rich Individuals, Firms Over Sh250 Billion

      Digital Services Tax a desperate move caused by bad governance

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      OPINION: Managing the end-of-life of products to accelerate a circular economy in Kenya

      Why Digital Services Tax is a retrogressive policy

      Why Digital Services Tax is a retrogressive policy

      How Citizen TV Became The Most Watched in Kenya

      How Citizen TV Became The Most Watched in Kenya

      This is the new Safaricom logo

      Fail or win? Mixed Reactions over Safaricom’s new logo

      After fuliza, Safaricom introduces another way to borrow money

      OPINION: Why Safaricom’s Fuliza is a rip off!

Kenyan Business Feed
  • Home
  • News
    How to apply for the latest police vacancies

    How to apply for the latest police vacancies

    CBK okays liquidation of Chase Bank

    CBK okays liquidation of Chase Bank

    LG Opens “Restaurant” In Kenya

    LG Opens “Restaurant” In Kenya

    Emirates commences IATA Travel Pass trials

    Emirates commences IATA Travel Pass trials

    Jubilee Insurance profits rise to 4 billion

    Jubilee Insurance profits rise to 4 billion

    Absa Bank Launches An Asset Management Subsidiary

    Absa Bank Launches An Asset Management Subsidiary

    CIC feted as the winner of Decade of Excellence Insurance Kenya

    CIC feted as the winner of Decade of Excellence Insurance Kenya

    Government to reintroduce monthly Contributions to Kenyans affected by new Covid-19 measures

    Government to reintroduce monthly Contributions to Kenyans affected by new Covid-19 measures

    Tough times for Kenyans as Tomato retails for Ksh 25

    Tough times for Kenyans as Tomato retails for Ksh 25

  • Markets
    Absa Bank Launches An Asset Management Subsidiary

    Absa Bank Launches An Asset Management Subsidiary

    Tough times for Kenyans as Tomato retails for Ksh 25

    Tough times for Kenyans as Tomato retails for Ksh 25

    AKADEMIYA2063, African Economic Research Consortium sign MOU to Support Evidence-based Policymaking

    AKADEMIYA2063, African Economic Research Consortium sign MOU to Support Evidence-based Policymaking

    Defiant Digital Taxi App Operators Given 30 Days Notice to Comply

    Defiant Digital Taxi App Operators Given 30 Days Notice to Comply

    Maize Flour Prices to Rise Millers Association Warns

    Maize Flour Prices to Rise Millers Association Warns

    Eat’N’Go joins Kenyan Market after acquiring Dominos Pizza

    Eat’N’Go joins Kenyan Market after acquiring Dominos Pizza

    Network International appoints Hany Fekry as Regional President

    Network International appoints Hany Fekry as Regional President

    SoftBank Under Investigation Over Risky ‘Nasdaq Whale’ Investments

    SoftBank Under Investigation Over Risky ‘Nasdaq Whale’ Investments

    Nokia to launch 6 cheaper and durable smartphones today

    Nokia to launch 6 cheaper and durable smartphones today

  • Real Estate
    Mi Vida bets on 200 Years Experience To Bring Affordable Housing to Kenya

    Mi Vida bets on 200 Years Experience To Bring Affordable Housing to Kenya

    Nairobi Ranked the Best City in Africa

    Nairobi Ranked the Best City in Africa

    Investors still Consider Land A Good Investment Asset in the Long Term

    Investors still Consider Land A Good Investment Asset in the Long Term

    Residential rents declined by 19% says new report

    Residential rents declined by 19% says new report

    This is how to get awarded Sh50,000 by Cytonn Real Estate

    The Kenyan retail sector performance softened in 2019 with rental yields declining 1.6%

    Cytonn’s Affordable Housing Investment Plan (CAHIP)

    17% of Kenyan Billionaires looking to buy a house in 2021

    17% of Kenyan Billionaires looking to buy a house in 2021

    Kenyan Firm awarded Most Innovative Community Developer 

    #OmokaNaAlma: This is how you get awarded Sh50,000 by Cytonn Real Estate

    Developing Countries Set To Lose Sh22 Trillion Due to COVID-19

    Commercial office rents fall 13pc in quarter 3 & 4 of 2020

  • Tech
    OPPO Reno5 named official smartphone partner of PUBG MOBILE Esports

    OPPO Reno5 named official smartphone partner of PUBG MOBILE Esports

    Cryptocurrency: Bitcoin is the Fastest Asset to Reach a $1 Trillion Market Cap

    Cryptocurrency: Bitcoin is the Fastest Asset to Reach a $1 Trillion Market Cap

    You Can Now Buy Airtime Using Fuliza From Safaricom

    You Can Now Buy Airtime Using Fuliza From Safaricom

    Nokia to launch 6 cheaper and durable smartphones today

    Nokia to launch 6 cheaper and durable smartphones today

    Safaricom Appoints Sitoyo Lopokoiyit As Head of New Mpesa Africa Joint Venture

    Sitoyo Lopokoiyit takes over as M-pesa Africa Managing Director

    60 graduate from Multichoice Talent Factory academy

    60 graduate from Multichoice Talent Factory academy

    Digital Partnership: Mastercard,Uber to boost payment digitization, advance financial inclusion across MEA region

    Digital Partnership: Mastercard,Uber to boost payment digitization, advance financial inclusion across MEA region

    Kenyans abandon 500million in their mobile accounts for fear of being known

    Kenyans send 11.4 billion daily over mobile phone

    Drake and Sauti Sol are the most streamed artists in Kenya

    Drake and Sauti Sol are the most streamed artists in Kenya

  • World Business
    Businessman Makes Ksh 2 trillion, Then Lost It All in Just 2 Days

    Businessman Makes Ksh 2 trillion, Then Lost It All in Just 2 Days

    SoftBank Under Investigation Over Risky ‘Nasdaq Whale’ Investments

    SoftBank Under Investigation Over Risky ‘Nasdaq Whale’ Investments

    IMF maintains Kenyas debt is still sustainable, Says loan is for the good of Kenyans

    IMF maintains Kenyas debt is still sustainable, Says loan is for the good of Kenyans

    Facebook Fined Ksh67 Million In Cambridge Analytica scandal

    Sensitive data of 533 million Facebook users have been leaked online

    Realme C11 a ‘hot cake’ as it makes top sales in Kenya

    Realme C11 a ‘hot cake’ as it makes top sales in Kenya

    How a religious festival turned into a massacre

    How a religious festival turned into a massacre

    Fire destroys servers at Europe’s largest cloud services firm

    Fire destroys servers at Europe’s largest cloud services firm

    1ST Commonwealth women’s Entrepreneurship Summit launched

    1ST Commonwealth women’s Entrepreneurship Summit launched

    OPPO Announces Global Partnership with Volkswagen

    OPPO Announces Global Partnership with Volkswagen

  • KBF
    • All
    • Agribusiness
    • Banking
    • Insurance
    • Manufacturing
    • Opinion
    CBK okays liquidation of Chase Bank

    CBK okays liquidation of Chase Bank

    LG Opens “Restaurant” In Kenya

    LG Opens “Restaurant” In Kenya

    Emirates commences IATA Travel Pass trials

    Emirates commences IATA Travel Pass trials

    Absa Bank Launches An Asset Management Subsidiary

    Absa Bank Launches An Asset Management Subsidiary

    Tough times for Kenyans as Tomato retails for Ksh 25

    Tough times for Kenyans as Tomato retails for Ksh 25

    Mi Vida bets on 200 Years Experience To Bring Affordable Housing to Kenya

    Mi Vida bets on 200 Years Experience To Bring Affordable Housing to Kenya

    Capital Markets weekly review

    Beauty e-commerce firm to list on the NSE

    Government Suspends Issuance of Development permits

    Government Suspends Issuance of Development permits

    OPPO Reno5 named official smartphone partner of PUBG MOBILE Esports

    OPPO Reno5 named official smartphone partner of PUBG MOBILE Esports

    • Agribusiness
    • Banking
      CBK okays liquidation of Chase Bank

      CBK okays liquidation of Chase Bank

      Absa Bank Launches An Asset Management Subsidiary

      Absa Bank Launches An Asset Management Subsidiary

      SoftBank Under Investigation Over Risky ‘Nasdaq Whale’ Investments

      SoftBank Under Investigation Over Risky ‘Nasdaq Whale’ Investments

      Equity beat KCB as Kenyas’ most profitable lender

      Equity beat KCB as Kenyas’ most profitable lender

      Government looking to re introduce loan relief measures

      Government looking to re introduce loan relief measures

      Family Bank defy pandemic to grow profits to Ksh1.4 B

      Family Bank defy pandemic to grow profits to Ksh1.4 B

      Stima Sacco announce a Ksh.1.02 billion profit

      Stima Sacco announce a Ksh.1.02 billion profit

      KCB Receives Global Finance Award for The Best Bank in Kenya

      KCB Receives Global Finance Award for The Best Bank in Kenya

      Family Bank officially joins the United Nations Global Compact Network

      Family Bank officially joins the United Nations Global Compact Network

    • Insurance
      AAR Insurance Net profits down 55 percent

      AAR Insurance Net profits down 55 percent

      The Association of Insurance Brokers of Kenya (AIBK) appoints Anthony Mwangi as board chairman

      The Association of Insurance Brokers of Kenya (AIBK) appoints Anthony Mwangi as board chairman

      Stima Sacco announce a Ksh.1.02 billion profit

      Stima Sacco announce a Ksh.1.02 billion profit

      Faulu eyeing lucrative agribusiness ecosystem in Limuru

      Faulu eyeing lucrative agribusiness ecosystem in Limuru

      Trouble at Britam as top executives face sack one month after new CEO takes office

      Trouble at Britam as top executives face sack one month after new CEO takes office

      AAR Insurance embrace paperless model with new mobile app

      AAR Insurance embrace paperless model with new mobile app

      Minet feted Insurance Broker of the Year

      Minet feted Insurance Broker of the Year

      Faulu Bank to lend Ksh 3 billion to SMEs to boost growth

      Faulu Bank to lend Ksh 3 billion to SMEs to boost growth

      Pension Schemes Maintain Positive Performance in Q4 of 2020

      Pension Schemes Maintain Positive Performance in Q4 of 2020

    • Manufacturing
    • Opinion
      OPINION: Energy Efficiency Will Decide Whether We Meet Our Global Climate Targets!

      OPINION: Energy Efficiency Will Decide Whether We Meet Our Global Climate Targets!

      Opinion: Now is The Time to Redeem the Nursing Profession

      Opinion: Now is The Time to Redeem the Nursing Profession

      IoT predictions for 2021: Smarter tech will make better business

      IoT predictions for 2021: Smarter tech will make better business

      KRA Goes After Rich Individuals, Firms Over Sh250 Billion

      Digital Services Tax a desperate move caused by bad governance

      OPINION: Managing the end-of-life of products to accelerate a circular economy in Kenya

      OPINION: Managing the end-of-life of products to accelerate a circular economy in Kenya

      Why Digital Services Tax is a retrogressive policy

      Why Digital Services Tax is a retrogressive policy

      How Citizen TV Became The Most Watched in Kenya

      How Citizen TV Became The Most Watched in Kenya

      This is the new Safaricom logo

      Fail or win? Mixed Reactions over Safaricom’s new logo

      After fuliza, Safaricom introduces another way to borrow money

      OPINION: Why Safaricom’s Fuliza is a rip off!

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Product financier Aspira launches new brand identity in Kenya

by Neymar
October 24, 2019
in African, KBF, Markets, News, Tech
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Aspira Kenya, a digital product financing company has announced the launch today of a new and refreshed brand identity as part of the company’s growth strategy in the Kenyan market, to become the leader in the digital hire purchase space.

Following the growth of the business since setting up in the market in 2018, Aspira has evolved and as a result believe it is critical to refresh the company logo and brand colours to reflect a more modern look and feel in alignment with the company’s mission to deliver the best quality, performance and service support across its offerings.

 Speaking on the announcement, Aspira’s Managing Director, Yoeal Haile said the company aims to continue helping Kenyans to live their best lives today through its product financing solutions, facilitate ownership of various goods and commodities while allowing consumers to manage their finances.

 “Our customers are at the heart of how we do business and we want to help them  achieve their aspirations sooner rather than later. Our aspiration is to provide customers with and affordable way of realizing their dreams, accessing various products they need, through our competitive financing solutions,” said Haile.

The company, which has been in the market for a year has more than 70 registered partners and a presence in over 100 points of sales in Nairobi and Mombasa, establishing itself as a reputable product financing organization, evidenced by its customer base that has grown tenfold on a monthly basis this year in order to use the platform to access products from a list of vetted and approved retailers.

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With retail partners such as Victoria Courts,, Tile & Carpet Centre, Hotpoint, Kingsway Tyres and Superfoam Mattresses among others, Aspira provides a unique value proposition  to customers who wish to own products and to pay for their products over a period not exceeding 12 months. 

“We are allowing Kenyans to plan for their lives and finances responsibly. By giving them this offering, we allow them to pay for products they need without straining their pockets. We pride ourselves on being a responsible lender and not overextending borrowers which is common in the market.” added Haile. 

According to the 2019 FinAccess report, 90 percent of Kenyans have access to both formal and informal financial services. With the relaunch of Aspira in the market, the gap between the urban and rural dwellers will further be bridged as more people will have access to credit which allows them to purchase merchandise across the country, at an affordable rate.

Under their campaign dubbed Lipa Baadaye, Aspira also aims to empower its customers with the knowledge and skills to take control of their finances through strategic borrowing to facilitate their lifestyles. 

“Deepening access to financial facilities enables an economy to thrive. With our offerings, we believe that both the end-users and the retailers will be empowered thus boosting the country’s economy” concluded Haile.


Kenyan Business Feed is the top Kenyan Business Blog. We share news from Kenya and across the region. To contact us with any alert, please email us to [email protected]

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