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    CBC Headache: KNUT pushes to have learners use primary schools for Junior Secondary Education

    CBC Headache: KNUT pushes to have learners use primary schools for Junior Secondary Education

    Rebecca Miano feted for promoting diversity and inclusion at KenGen

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    Kenyans celebrate Maxine Wahome for winning the World Rally Championship

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    Uhuru Praises World Rally Championship for positive impact

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    Politician on EACC Radar for Swindling MCA’s Ksh14 Million

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    Stockholm+50: Kenya calls for accelerated actions to avert environmental crisis

    Kenya to co-host UN Ocean conference in Portugal

    Nairobi’s Central Land Registry Set to go Live on ArdhiSasa

    Nairobi’s Central Land Registry Set to go Live on ArdhiSasa

    Asante EPZ Limited Fined For Illegal Merger By CAK

    Mobile phone subscribers decline by over 200,000 – CA Data

    Drunk Driving Will Now Cost You Sh100,000 Fine, As Alco-blow Returns

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  • Markets
    DCI arrests COVID-19 scammers

    Mobile Loan: Telkom Kenya set to launch M-shwari competitor

    Emirates Takes Triple Gold For The Third Year In a Row For Safety

    Emirates Takes Triple Gold For The Third Year In a Row For Safety

    IBL Group acquires Amethis stake in Naivas International

    IBL Group acquires Amethis stake in Naivas International

    Revealed: The number of Kenyans with over Sh100 million in their account

    The raging debate on Twitter over the lack of US dollar in Kenya and the downplaying of the issue by the Central Bank of Kenya

    Agricultural subsidies unfair – Kenya tells WTO

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    Criminal Syndicate Defrauding Kenyan Accounts and Buying Bitcoins Thwarted

    Criminal Syndicate Defrauding Kenyan Accounts and Buying Bitcoins Thwarted

    CCI Global, Gateway Real Estate Africa start Construction of new Contact Centre in Kenya

    CCI Global, Gateway Real Estate Africa start Construction of new Contact Centre in Kenya

    Bad News for Kenyans As Fuel Prices Increase By Sh 9

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    Jambojet and Cellulant Partner on Loyalty Customer Rewards

    Jambojet and Cellulant Partner on Loyalty Customer Rewards

  • Real Estate
    National Construction Authority Suspends Licences of 18 Contractors

    National Construction Authority Suspends Licences of 18 Contractors

    CCI Global, Gateway Real Estate Africa start Construction of new Contact Centre in Kenya

    CCI Global, Gateway Real Estate Africa start Construction of new Contact Centre in Kenya

    NEMA Re-Introduces Another Tax for Developers

    NEMA Re-Introduces Another Tax for Developers

    Centum Digitalizes Real Estate Sector

    Centum Digitalizes Real Estate Sector

    Superior Homes Launches Reward Program for Investors

    Superior Homes Launches Reward Program for Investors

    Report: High Demand for Luxury Houses in Nairobi Fueling  Increase in Prices

    Report: High Demand for Luxury Houses in Nairobi Fueling Increase in Prices

    Regional property summit kicks off in Nairobi

    Regional property summit kicks off in Nairobi

    Five Reasons Why Real Estate Increases in Value

    Five Reasons Why Real Estate Increases in Value

    Optiven Foundation Launches TVET Sponsorship Program

    Optiven Foundation Launches TVET Sponsorship Program

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    DCI arrests COVID-19 scammers

    Mobile Loan: Telkom Kenya set to launch M-shwari competitor

    Tecno Kenya Announces Launch Of Camon 19 Series & Spark 9 Series

    Tecno Kenya Announces Launch Of Camon 19 Series & Spark 9 Series

    Nairobi Women to start offering online outpatient services

    mTek Secures Sh340m to Accelerate Paperless Insurance in Kenya

    This is the New Way to Share Your Data Bundles , Minutes, Voice and SMSs

    This is the New Way to Share Your Data Bundles , Minutes, Voice and SMSs

    Merchants Challenged to Integrate Payment Gateways to Prevent Online Payment Fraud

    Merchants Challenged to Integrate Payment Gateways to Prevent Online Payment Fraud

    Samsung Introduces Its 2022 Lineup of Appliances to Dealers

    Fathers Day Deals: Samsung Honors Fathers With Great Discounts

    Samsung Showcases its Premium Consumer Electronics Range

    Samsung Showcases its Premium Consumer Electronics Range

    OPPO Launches its Flagship Device Find X5 in Kenya to Retail for Sh100,000

    OPPO Launches its Flagship Device Find X5 in Kenya to Retail for Sh100,000

    Criminal Syndicate Defrauding Kenyan Accounts and Buying Bitcoins Thwarted

    Criminal Syndicate Defrauding Kenyan Accounts and Buying Bitcoins Thwarted

  • World Business
    Why Mercedes Benz is Recalling Their Old Models

    Why Mercedes Benz is Recalling Their Old Models

    Cold comfort awaits a springtime Davos

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    Meet The Richest Man Who Can Fund Kenya’s Budget Alone for 10years

    Meet The Richest Man Who Can Fund Kenya’s Budget Alone for 10years

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    EA Sports End 29 Years of Video Game Partnership With FIFA

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    Central African Republic Adopts Bitcoin as an Official Currency

    Netflix Stock Collapses After Losing 200,000 Subscribers

    Netflix Stock Collapses After Losing 200,000 Subscribers

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    Putin spokesman refuses to rule out use of nuclear weapons if Russia faced an ‘existential threat’

    How new regulations are shaking up the world’s fastest sport

    How new regulations are shaking up the world’s fastest sport

    President Uhuru Urges International Community to Lift Sanctions on Zimbabwe

    President Uhuru Urges International Community to Lift Sanctions on Zimbabwe

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    NBK partners with Kodris Africa to enable easy payments for new coding programme

    NBK partners with Kodris Africa to enable easy payments for new coding programme

    Johan ICT Kenya launched to offer data protection for firms

    Johan ICT Kenya launched to offer data protection for firms

    Winfall For Tea Farmers as Bonus Set to Increase

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    St John Ambulance Seeking Sh12 million to Train Bodaboda Operators

    St John Ambulance Seeking Sh12 million to Train Bodaboda Operators

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    Criminal Syndicate Defrauding Kenyan Accounts and Buying Bitcoins Thwarted

    Criminal Syndicate Defrauding Kenyan Accounts and Buying Bitcoins Thwarted

    Kenya set to host first ever transport awards

    Kenya set to host first ever transport awards

    Zamara Feted as the Overall Best Insurance Broker of the Year

    Zamara Feted as the Overall Best Insurance Broker of the Year

    Jambojet and Cellulant Partner on Loyalty Customer Rewards

    Jambojet and Cellulant Partner on Loyalty Customer Rewards

    • Agribusiness
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      NBK partners with Kodris Africa to enable easy payments for new coding programme

      NBK partners with Kodris Africa to enable easy payments for new coding programme

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      KCB Group Shareholders Approve Sh9.64B in Dividend Payout

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      10 SACCOs in Kenya you should consider investing in for high returns

    • Insurance
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      Over 1000 Women Benefit From Absa, KNCCI Financial Training

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      New Platform to Help Kenyans Save From as Little as Ksh5 bob

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      Stanbic Bank Ink Deal To Champion Women Empowerment Iniatives

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      Opinion: Deploying contemporary Information Technology solutions for Academic Delivery

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      How COVID-19 Impacted the Adoption of Digital Health Technology

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      Why Kenyan Economy is headed Pakistan direction

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Kenyan Business Feed
  • Home
  • News
    CBC Headache: KNUT pushes to have learners use primary schools for Junior Secondary Education

    CBC Headache: KNUT pushes to have learners use primary schools for Junior Secondary Education

    Rebecca Miano feted for promoting diversity and inclusion at KenGen

    Rebecca Miano feted for promoting diversity and inclusion at KenGen

    Kenyans celebrate Maxine Wahome for winning the World Rally Championship

    Kenyans celebrate Maxine Wahome for winning the World Rally Championship

    Uhuru Praises World Rally Championship for positive impact

    Uhuru Praises World Rally Championship for positive impact

    Politician on EACC Radar for Swindling MCA’s Ksh14 Million

    Politician on EACC Radar for Swindling MCA’s Ksh14 Million

    Stockholm+50: Kenya calls for accelerated actions to avert environmental crisis

    Kenya to co-host UN Ocean conference in Portugal

    Nairobi’s Central Land Registry Set to go Live on ArdhiSasa

    Nairobi’s Central Land Registry Set to go Live on ArdhiSasa

    Asante EPZ Limited Fined For Illegal Merger By CAK

    Mobile phone subscribers decline by over 200,000 – CA Data

    Drunk Driving Will Now Cost You Sh100,000 Fine, As Alco-blow Returns

    Drunk Driving Will Now Cost You Sh100,000 Fine, As Alco-blow Returns

  • Markets
    DCI arrests COVID-19 scammers

    Mobile Loan: Telkom Kenya set to launch M-shwari competitor

    Emirates Takes Triple Gold For The Third Year In a Row For Safety

    Emirates Takes Triple Gold For The Third Year In a Row For Safety

    IBL Group acquires Amethis stake in Naivas International

    IBL Group acquires Amethis stake in Naivas International

    Revealed: The number of Kenyans with over Sh100 million in their account

    The raging debate on Twitter over the lack of US dollar in Kenya and the downplaying of the issue by the Central Bank of Kenya

    Agricultural subsidies unfair – Kenya tells WTO

    Agricultural subsidies unfair – Kenya tells WTO

    Criminal Syndicate Defrauding Kenyan Accounts and Buying Bitcoins Thwarted

    Criminal Syndicate Defrauding Kenyan Accounts and Buying Bitcoins Thwarted

    CCI Global, Gateway Real Estate Africa start Construction of new Contact Centre in Kenya

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    Bad News for Kenyans As Fuel Prices Increase By Sh 9

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    Jambojet and Cellulant Partner on Loyalty Customer Rewards

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  • Real Estate
    National Construction Authority Suspends Licences of 18 Contractors

    National Construction Authority Suspends Licences of 18 Contractors

    CCI Global, Gateway Real Estate Africa start Construction of new Contact Centre in Kenya

    CCI Global, Gateway Real Estate Africa start Construction of new Contact Centre in Kenya

    NEMA Re-Introduces Another Tax for Developers

    NEMA Re-Introduces Another Tax for Developers

    Centum Digitalizes Real Estate Sector

    Centum Digitalizes Real Estate Sector

    Superior Homes Launches Reward Program for Investors

    Superior Homes Launches Reward Program for Investors

    Report: High Demand for Luxury Houses in Nairobi Fueling  Increase in Prices

    Report: High Demand for Luxury Houses in Nairobi Fueling Increase in Prices

    Regional property summit kicks off in Nairobi

    Regional property summit kicks off in Nairobi

    Five Reasons Why Real Estate Increases in Value

    Five Reasons Why Real Estate Increases in Value

    Optiven Foundation Launches TVET Sponsorship Program

    Optiven Foundation Launches TVET Sponsorship Program

  • Tech
    DCI arrests COVID-19 scammers

    Mobile Loan: Telkom Kenya set to launch M-shwari competitor

    Tecno Kenya Announces Launch Of Camon 19 Series & Spark 9 Series

    Tecno Kenya Announces Launch Of Camon 19 Series & Spark 9 Series

    Nairobi Women to start offering online outpatient services

    mTek Secures Sh340m to Accelerate Paperless Insurance in Kenya

    This is the New Way to Share Your Data Bundles , Minutes, Voice and SMSs

    This is the New Way to Share Your Data Bundles , Minutes, Voice and SMSs

    Merchants Challenged to Integrate Payment Gateways to Prevent Online Payment Fraud

    Merchants Challenged to Integrate Payment Gateways to Prevent Online Payment Fraud

    Samsung Introduces Its 2022 Lineup of Appliances to Dealers

    Fathers Day Deals: Samsung Honors Fathers With Great Discounts

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    Samsung Showcases its Premium Consumer Electronics Range

    OPPO Launches its Flagship Device Find X5 in Kenya to Retail for Sh100,000

    OPPO Launches its Flagship Device Find X5 in Kenya to Retail for Sh100,000

    Criminal Syndicate Defrauding Kenyan Accounts and Buying Bitcoins Thwarted

    Criminal Syndicate Defrauding Kenyan Accounts and Buying Bitcoins Thwarted

  • World Business
    Why Mercedes Benz is Recalling Their Old Models

    Why Mercedes Benz is Recalling Their Old Models

    Cold comfort awaits a springtime Davos

    Cold comfort awaits a springtime Davos

    Meet The Richest Man Who Can Fund Kenya’s Budget Alone for 10years

    Meet The Richest Man Who Can Fund Kenya’s Budget Alone for 10years

    EA Sports End 29 Years of Video Game Partnership With FIFA

    EA Sports End 29 Years of Video Game Partnership With FIFA

    Central African Republic Adopts Bitcoin as an Official Currency

    Central African Republic Adopts Bitcoin as an Official Currency

    Netflix Stock Collapses After Losing 200,000 Subscribers

    Netflix Stock Collapses After Losing 200,000 Subscribers

    Putin spokesman refuses to rule out use of nuclear weapons if Russia faced an ‘existential threat’

    Putin spokesman refuses to rule out use of nuclear weapons if Russia faced an ‘existential threat’

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    How new regulations are shaking up the world’s fastest sport

    President Uhuru Urges International Community to Lift Sanctions on Zimbabwe

    President Uhuru Urges International Community to Lift Sanctions on Zimbabwe

  • KBF
    • All
    • Agribusiness
    • Banking
    • Insurance
    • Manufacturing
    • Opinion
    NBK partners with Kodris Africa to enable easy payments for new coding programme

    NBK partners with Kodris Africa to enable easy payments for new coding programme

    Johan ICT Kenya launched to offer data protection for firms

    Johan ICT Kenya launched to offer data protection for firms

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    Winfall For Tea Farmers as Bonus Set to Increase

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    St John Ambulance Seeking Sh12 million to Train Bodaboda Operators

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    Criminal Syndicate Defrauding Kenyan Accounts and Buying Bitcoins Thwarted

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    Kenya set to host first ever transport awards

    Zamara Feted as the Overall Best Insurance Broker of the Year

    Zamara Feted as the Overall Best Insurance Broker of the Year

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    Jambojet and Cellulant Partner on Loyalty Customer Rewards

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    • Banking
      NBK partners with Kodris Africa to enable easy payments for new coding programme

      NBK partners with Kodris Africa to enable easy payments for new coding programme

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      Procedure for funding your Metropolitan National Sacco account through MPESA

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      KCB Group Shareholders Approve Sh9.64B in Dividend Payout

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      DIB Bank Opens Its 6th Branch

      10 Kenyan SACCOs you should consider investing in for high returns

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      Bank of Kigali Profits Rise to Sh1.8 Billion

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      How Rot in The Insurance Sector is Exposing Kenyans to Lose Funds

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      APA Life Assurance Partners With Craydel To Financially Empower Students

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      Kenya Orient Life Assurance Bags ‘Pension Marketing Campaign of The Year’ Award

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      Jubilee Acquires Additional Stake in SEACOM

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      Opinion: Setting a New Standard for Smartphones in Our Changing World

      Opinion: Setting a New Standard for Smartphones in Our Changing World

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Product financier Aspira launches new brand identity in Kenya

by Neymar
October 24, 2019
in African, KBF, Markets, News, Tech
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Aspira Kenya, a digital product financing company has announced the launch today of a new and refreshed brand identity as part of the company’s growth strategy in the Kenyan market, to become the leader in the digital hire purchase space.

Following the growth of the business since setting up in the market in 2018, Aspira has evolved and as a result believe it is critical to refresh the company logo and brand colours to reflect a more modern look and feel in alignment with the company’s mission to deliver the best quality, performance and service support across its offerings.

 Speaking on the announcement, Aspira’s Managing Director, Yoeal Haile said the company aims to continue helping Kenyans to live their best lives today through its product financing solutions, facilitate ownership of various goods and commodities while allowing consumers to manage their finances.

 “Our customers are at the heart of how we do business and we want to help them  achieve their aspirations sooner rather than later. Our aspiration is to provide customers with and affordable way of realizing their dreams, accessing various products they need, through our competitive financing solutions,” said Haile.

The company, which has been in the market for a year has more than 70 registered partners and a presence in over 100 points of sales in Nairobi and Mombasa, establishing itself as a reputable product financing organization, evidenced by its customer base that has grown tenfold on a monthly basis this year in order to use the platform to access products from a list of vetted and approved retailers.

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With retail partners such as Victoria Courts,, Tile & Carpet Centre, Hotpoint, Kingsway Tyres and Superfoam Mattresses among others, Aspira provides a unique value proposition  to customers who wish to own products and to pay for their products over a period not exceeding 12 months. 

“We are allowing Kenyans to plan for their lives and finances responsibly. By giving them this offering, we allow them to pay for products they need without straining their pockets. We pride ourselves on being a responsible lender and not overextending borrowers which is common in the market.” added Haile. 

According to the 2019 FinAccess report, 90 percent of Kenyans have access to both formal and informal financial services. With the relaunch of Aspira in the market, the gap between the urban and rural dwellers will further be bridged as more people will have access to credit which allows them to purchase merchandise across the country, at an affordable rate.

Under their campaign dubbed Lipa Baadaye, Aspira also aims to empower its customers with the knowledge and skills to take control of their finances through strategic borrowing to facilitate their lifestyles. 

“Deepening access to financial facilities enables an economy to thrive. With our offerings, we believe that both the end-users and the retailers will be empowered thus boosting the country’s economy” concluded Haile.


Kenyan Business Feed is the top Kenyan Business Blog. We share news from Kenya and across the region. To contact us with any alert, please email us to [email protected]

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