Public relations firm Gina Din Group is in the process of being acquired by Edelman Kenya for an undisclosed amount.
According to a notice published in the newspapers on December 14, 2019, the PR and marketing consultancy business carried out by Gina Din Corporate Communications will be transferred to Edelman Kenya as part of the terms of a business and asset transfer agreement entered by the two parties on December 13, 2019. However, all the money and debts owed by Gina Din at the time of the signing of the contract shall be borne by Gina Din.
“In the event that that the conditions precedent to the agreement are fulfilled, the transferee (Edelman) intends to carry on the business from its offices. All the money debts or liabilities due and owed by the transferrer (Gina Din) in respect of the public relations and marketing consultancy business up to the date of transfer as set out above shall be received and paid by the transferrer. Save as specifically provided in the agreement, the transferee shall not assume nor is it intended to assume any liabilities incurred by the transferrer in the business up to the date of the transfer,” states the notice.
In case the planned acquisition is successful, it will mark the end of a brand that dates back to its founding days in October 1997 by Gina Din-Kariuki. She started the company shortly after leaving her Communications Manager job at Barclays Bank of Kenya.
Gina Din has worked with Safaricom, Barclays, Telkom, Kenya Red Cross, EABL, Kenya Airways among other notable firms.
The firm has also served as a training ground for PR Professionals. It appointed Lorna Irungu-Macharia as MD in March 2018. The founder Gina Din Kariuki continues to offer strategic guidance on the firm.
Edelman, a global communications firm headquartered in US, has a staff over of 6,000 people serving clients in more than 60 offices. Eldeman is a family run business founded in 1952.
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