Samsung has announced that it has partnered with one of Kenya’s most popular artists – Nyashinski, who will now be a Samsung brand ambassador. Nyashinski was revealed in an unexpected and spectacular way online.
The partnership will move the popular tech brand even closer to the heartbeat of the nation, with many exciting activities and promotions featuring Nyashinski on the way.Nyashinski, whose real name is Nyamari Ongegu, is one of Kenya’s biggest artists, making a name for himself, first as part of 3-man rap group Kleptomaniax and later as a massive solo star. The charismatic star has everything it takes to work with the global company.
“Samsung is committed to deepening our partnership with local talent. In our eyes, Nyashinski has time and time again, personified our brand ethos – Do What You Can’t. He is an artist with a purpose and a musician who brings people joy, which is why Samsung is proud to be associated with him.” says Charles Kimari, Head of Mobile at Samsung Kenya.
The multi-talented rapper has a pioneering approach to his craft. This is a quality that makes Nyashinski the ideal person to represent Samsung’s own relentless quest to raises the bar with every new release. He also echoes Samsung’s human-centred approach to technology by creating what makes fans happier.
“I look forward to connecting my fans with technology that makes life better in new ways. Any brand that challenges you to do what you can’t, and gives you the tools to do it, is a brand I believe in,” says Nyashinski.
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