Nation Media Group (NMG) is undergoing a digital transformation. The media group has now launched Nation.Africa, a new platform that will enable it deliver news across mobile channels.
NMG has also unveiled plans to redesign its legacy media, changing the appearance and content of its newspapers. “Nation is evolving into a fresh new brand on all channels, but with a mobile-first mindset and with the versatile African youth in focus. The launch of the new Nation brand is the highest expression of that bond. Nation.Africa is the first step of the new brand.” The newspaper wrote in a blog.
The Key shift is NMGs shift to paid content for the first time diversifying its revenue base from advertising, which has been limited due to the current Covid-19 pandemic.
“I am delighted to announce the beginning of our digital transformation journey through the phased launch of our digital brand Nation.Africa. This digital brand will be our pathway towards the monetization of digital content and taking up leadership in the mobile publishing landscape in Africa.” Nation Media Group CEO Stephen Gitagama wrote about the transformation in a memo to all staff.
Nation will feature a brand new look on its newspapers and blogs, CEO Gitagama announced that readers should expect the latest designs on August 1, in the Saturday Nation and other newspaper issues to follow.
“In this regard, we have not left our print readers behind; we will [be] providing them with stronger redesigned Nation newspapers. The Nations have undergone a redesign and on Saturday, August 1, 2020, Saturday Nation will be launched to the market, Sunday Nation on Sunday, August 2, 2020, and Daily Nation on Monday, August 3, 2020,” Nation Media Group’s CEO said.
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