Apptivate Africa introduces M-Tuza, a multi-store digital voucher to help companies save Billions of shillings as well as offer a variety of incentives while using a gift voucher.This comes after research showed that the uptake of digital vouchers increased as compared to the traditional paper vouchers increased by over 45 percent in the last 2 years.
According to the report by Invesp, 16 billion digital coupons were redeemed. This figure is projected to grow to 31 billion online coupons in 2019.
Another survey done by Apptivate Africa ltd the creators of M-Tuza, revealed that 88% of companies who gave their employees a gift, gave a supermarket voucher as year-end rewards. “As the festive season beckons, most companies are unaware that there are options that will be more appreciated than the traditional supermarket vouchers that offer employees limited freedom for merry making,” said Apptivate Africa Chief Executive Officer, Neil Ribeiro.
However, Research indicates that 16 percent of these vouchers are never redeemed at all. This means that one in six vouchers given is never used. That’s like throwing away one sixth of the vouchers that are bought. Up to 64 percent of these vouchers are never redeemed completely because of the difference in cost of gift and voucher value. In Australia over $70 million in is wasted in unredeemed gift cards, according to research by comparison site Finder.com.au.
“Employees prefer gifts that they will use and value when they need them. Giving them access to such freedom will go a long way in motivating them well into the coming year,” said Ribeiro. Through the M-Tuza scheme, companies give employees and clients unlimited choice on what to redeem and places to buy the gifts from more than 300 locations.These include restaurants, clothes and shoe shops, gyms and spas, hair salons and barbers and wine shops. “You can also use your M-Tuza digital gift Voucher to buy home decor, kitchenware, holidays and pay for spa, salon visits and many more at City Walk, Jade collection, Tile and Carpet, I max among other stores,” said Ribeiro.
Currently, our e-voucher can be redeemed in Nairobi, Mombasa, Kisumu, Nakuru, Eldoret and Naivasha.M-Tuza allows one to spend from as little as Sh 100 to Sh 100,000 over a flexible period of time giving users ability to move across multiple gift shops.
“Employers should give employees a chance to select the gift of their choice as they all have different and vary in taste and preferences. A “one-size fits all” kind of reward and recognition program will not work,” the report recommended.As opposed to paper vouchers, M-Tuza e-vouchers cannot get lost, stolen, washed, mutilated or become void.
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