A local online store Nuria Store is looking to expand its operations in Nairobi in order to better serve the East African region.
Nuria which started as a book sales store 4 years ago has over the years expanded to sell a variety of merchandise on its online platform from clothes to foods, electronics and other associated stuff.
Abdullahi Bulle, the Chief Executive of Nuria told Kenyan Business Feed that their plans involves seeking additional financing to enable it open more branches in Nairobi and conduct a thorough marketing exercise for its service provision.
‘We are looking to sell part of the business in order to raise capital for expansion and to venture into new markets with new offerings. Ideally we are looking to sell shares worth Ksh.5 million for 30 percent of the company’, Said Bulle
Over the past 4 years, the company has managed an average of Ksh. 5 million in turnover per annum. Bulle admits that the Kenyan online store sector, though growing everyday, some years were tough. However, he expects a turnover of Ksh.7 million at the close of the current financial year.
The Moi Avenue-based start up continues to form partnership with suppliers of quality merchandise that continues to expand its online presence in offering affordable goods in line with its mission of building long term relationships with its clients by providing exceptional customer services in pursuit of business through continuous innovation and improvement.
Nuria Store has a wide array of clients both in Kenya and abroad.
According to records seen by Kenyan Business Feed, clients from as far as the United Kingdom, USA, Belgium, Japan, Tanzania, Uganda, Somalia and Canada purchase stuff from Nuria Store which is then shipped using DHL Global Logistics company.
The Kenyan online store business is very competitive and continues to grow, even with such players as Jumia, Safaricom’s Masoko, Kilimall and others.
When asked about the numerous complaints customers have about mismatch in what is order and what is delivered, Nuria CEO had this to say.
‘For us we believe in delivering what we promise and we haven’t had any incidences of mismatches because we engage the customer thoroughly and even share with them pictures of what they purchase up to the point of packaging. Over the years we’ve built trust and as such there’s a lot of repeat business’.
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