Tourism and Wildlife Cabinet Secretary Rebecca Miano has urged Kenyans to explore the country during Tourism Week. The celebrations run from September 21 to 27 this year. Miano said the week offers Kenyans a chance to engage with tourism, culture and conservation.
She argued that tourism should not be seen as an experience meant only for foreigners. "Tourism should not be viewed as an experience reserved for international visitors. It belongs to every Kenyan," said Miano, Cabinet Secretary for Tourism and Wildlife.
She encouraged citizens to take ownership of the sector and visit destinations nationwide. Miano pointed to the beaches of the Coast and the landscapes of the Rift Valley. She also cited cultural heritage sites and wildlife as attractions worth exploring.
"From the beaches of the Coast to the landscapes of the Rift Valley, from our rich cultural heritage to our magnificent wildlife, every corner of our country has a story worth discovering," said Miano.
This year's celebrations place new focus on technology in tourism. Miano said digital tools are changing how people experience destinations. The Government will work with partners to offer virtual tourism experiences. These experiences will let Kenyans explore attractions from home or the office.
One featured experience will allow a virtual tour of Nairobi National Park. Miano described the park as a unique tourism attraction. She said it offers wildlife encounters set against a modern city skyline.
The Cabinet Secretary said the week's offers aim to boost domestic tourism. She said they will also build appreciation for Kenya's wildlife resources. Miano linked this to wider government policy on the sector.
She said the Government is strengthening conservation efforts across the country. It is also promoting innovation and improving visitor experiences. Miano said these steps aim to help tourism enterprises grow.
Miano said tourism plays a wider economic and social role. She noted it supports businesses and creates employment. It also opens markets for artisans, farmers and transport operators.
"Tourism is about people. It supports businesses, creates employment, strengthens communities and provides markets for our creative industries, artisans, farmers, transport operators and hospitality businesses," said Miano.
Miano said technology and innovation will shape tourism's future. She urged Kenya to stay at the forefront of this shift. She encouraged Kenyans to visit museums and try local cuisine. Others could learn about wildlife or use digital platforms to explore new places.
"Our message during World Tourism Week is therefore simple: Kenya is open, diverse, innovative and ready to be discovered," she said.
She urged Kenyans to celebrate the country's heritage and support local tourism businesses.
"I invite all Kenyans to join us during Tourism Week and rediscover Kenya, physically or virtually," said Miano.
