In the 11 months to November 2020, the sales of new luxury cars dropped 30pc as most Kenyans saw their incomes hugely affected by the economic fallout that followed the coronavirus crisis pandemic in the country.
According to new data from the Kenya Motor Industry Association (KMI), orders for high-end motor vehicles worth as much as Sh30 million, fell to 236 units in the review period from 340 in a year ago.
Of all the luxury car brands, it was only German-made BMW who recorded any notable growth with sales more than doubling to 24 compared with nine in a similar period in 2019. This was after 10 of the 24 BMW cars were bought by some of the more wealthier Kenyans after President Uhuru Kenyatta re-opened the economy.
Whilst still popular among politicians, the sales of Land Rover models decreased from 40 down to 33 in the 2020 while the German brand Mercedes Benz, fell 42.41pc in the January-November period after selling only 148 units down from 257 units in a similar period in 2019.
Only 6 Jaguar cars were sold which is one less than the previous year while Porsche Centre Nairobi also dropped one car after delivering 23 units of the high-performance German cars.
According to the industry statistics, Only 2 Bentley cars, a British brand, were sold in 2020.
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