Kenya’s tourism sector is forecasting a rise of between 15 and 20 per cent in business activity, driven by growing overseas demand and renewed marketing campaigns.
The outlook follows Kenya’s participation at the World Travel Market in London, where the country displayed its travel experiences and hospitality services to global partners.
Kenya Tourism Board (KTB) chief executive officer June Chepkemei said the nation is prepared to welcome visitors and urged foreign governments to base travel advisories on solid evidence and current conditions, adding “Kenya remains a safe, welcoming and diverse destination, offering excellent experiences and authentic hospitality to all travellers.”
Lake Nakuru Lodge marketing director Joseph Muya appealed for a balanced approach to travel warnings after an Ebola case was reported, warning that overly strict advisories could damage confidence and noting that travel agents had not raised major concerns while European interest remained strong.
Kenya Association of Hotelkeepers and Caterers (KAHC) chief executive officer Mike Macharia reported that members are seeing growth of 15 to 20 per cent compared with the previous year and highlighted an influx of higher-net-worth guests, stating “We are seeing business grow by about 15 to 20 per cent year-on-year, alongside an increase in higher-net-worth visitors who are likely to spend more.”
Macharia linked part of the expansion to government spending on infrastructure and called for reliable funding for KTB to sustain international marketing efforts.
Kenya Association of Tour Operators (KATO) chief executive officer Fred Kaigua also voiced optimism, citing rising visitor numbers and greater global visibility, and said election periods need not hinder tourism activity.
On the issue of advisories, Kaigua said the industry must provide accurate data and reassure potential guests, noting “Our task is to respond with facts and figures and reassure travellers that they are in good hands.”
Stakeholders agreed that continued destination marketing, stronger public-private collaboration and ongoing dialogue with international travel partners are essential to convert interest into confirmed bookings, arrivals and higher tourism earnings.
