Cabinet Secretary Rebecca Miano, alongside the Head of Public Service Felix Koskei, launched an exciting initiative on Tuesday to kick off the year with remarkable offers in Kenya's tourism sector. The Magical Kenya Mountain & Trail series, a week-long event developed in partnership with the Kenya Tourism Board (KTB) and Athletics Kenya, is designed to create a sustainable tourism product that appeals to both domestic and international travellers. This initiative not only promotes tourism but also supports Kenya’s athletes, empowers local communities, and bolsters conservation efforts. Participants will rely on local guides, providing an enriching opportunity to connect with communities deeply familiar with the terrain and its wonders. The pioneer Magical Kenya Trail series will run across five counties in the Rift Valley, with plans to expand this magical experience throughout Kenya in the near future. This initiative is set to leave a lasting mark on Kenya’s tourism landscape, benefiting all stakeholders involved.