Kenya is looking to tap on the increasing demand for leisure travels across the world to complement the traditional Safari and MICE conferences.
The Kenya Tourism Board (KTB) revealed that it is capitalizing on conferences and business meetings that the country is already benefiting from to popularise leisure activities in the country.
According to KTB Chief executive officer Dr. Betty Radier tour operators are quickly taking advantage of conferences hosted in the country to offer travel packages to visitors.
“Business and leisure travel is the way to go and tour operators are making efforts to ease access to leisure attraction sites to visiting pilgrims on short notice,” said Radier.
Combining business with leisure, she added, was a trend among business travelers, noting that Kenya has all the attributes for making business and leisure tourism possible in the destination.
“As a destination, we are lucky to have hosted this event which has once again proven the destination’s capabilities to host high-profile international conferences. This presents us with an opportunity to tap into the great number of visitors to market other experiences to them,” added Radier.
Lake Victoria Tourism Association chief executive officer Charles Kataro said combining business and leisure was the current practise world over terming the Africities summit a boost to tourism business in the western region.
“The summit is a major boost to the opening up of Western tourism circuit, after a lull in the tourism sector. We are opening a new chapter of business and more so with the upcoming convention center in the region” said Kataro.
Kenya’s status as a top MICE destination has been on the rise in the recent past.
This rise has been thanks to a number of factors including improved conference infrastructure, positive ease of doing business ranking, and increased ICT infrastructure.
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