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    Rwandan’s in Diaspora Deposit Sh926 million

    Rwandan’s in Diaspora Deposit Sh926 million

    LG unveils 2022 Side-by-Side and Top Freezers Refrigerator Lineup

    LG unveils 2022 Side-by-Side and Top Freezers Refrigerator Lineup

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    Mdundo hits 20 million active users across Africa 

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    NCBA launches Sh 2B Electric Vehicle finance deal for customers

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    BrighterMonday Bags Top E-recruitment Portal of the Year Award 2022

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    Anti-Counterfeit Authority Names Dr. Mbugua Njoroge as CEO

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    Technology Sector Partners Launch Digital Talent Program

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    Fanaka Real Estate Unveils Foundation to Support Charity Programs

    Fanaka Real Estate Unveils Foundation to Support Charity Programs

    HFC launches Ultimate Banking for Customers in Kenya and Diaspora

    HFC launches Ultimate Banking for Customers in Kenya and Diaspora

    Centum Re Debt Status Analysis As Of 30th September 2021

    Centum Real Estate Posts Sh650M Operating Profit For The Year Ended 31st March 2022

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    National Construction Authority Suspends Licences of 18 Contractors

    National Construction Authority Suspends Licences of 18 Contractors

    CCI Global, Gateway Real Estate Africa start Construction of new Contact Centre in Kenya

    CCI Global, Gateway Real Estate Africa start Construction of new Contact Centre in Kenya

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    NEMA Re-Introduces Another Tax for Developers

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    Demand for Foldable Smartphones Projected to Increase in 2022

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    NCBA launches Sh 2B Electric Vehicle finance deal for customers

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      Prioritize long-term energy cost reduction for sustained industry growth

Kenyan Business Feed
  • Home
  • News
    Why Ruto May Not Be Sworn in Even if He Wins

    Why Ruto May Not Be Sworn in Even if He Wins

    READ: Did you know that the law now recognises Intersex children?

    Breaking: Judiciary fund operationalised 12 years later

    Rwandan’s in Diaspora Deposit Sh926 million

    Rwandan’s in Diaspora Deposit Sh926 million

    List of LG products that can be controlled and monitored via a mobile App

    Jiji Kenya Bags Two Awards on Safety and Classifieds Categories

    Jiji Kenya Bags Two Awards on Safety and Classifieds Categories

    Why IEBC Didn’t Print Special Ballot Papers for the Visually Impaired

    Why IEBC Didn’t Print Special Ballot Papers for the Visually Impaired

    Business Tycoon Eyeing MP Seat Caught Up  in Sh300m fraud Case

    Business Tycoon Eyeing MP Seat Caught Up in Sh300m fraud Case

    LG unveils 2022 Side-by-Side and Top Freezers Refrigerator Lineup

    LG unveils 2022 Side-by-Side and Top Freezers Refrigerator Lineup

    NCBA launches Sh 2B Electric Vehicle finance deal for customers

    NCBA launches Sh 2B Electric Vehicle finance deal for customers

  • Markets
    Rwandan’s in Diaspora Deposit Sh926 million

    Rwandan’s in Diaspora Deposit Sh926 million

    LG unveils 2022 Side-by-Side and Top Freezers Refrigerator Lineup

    LG unveils 2022 Side-by-Side and Top Freezers Refrigerator Lineup

    Mdundo hits 20 million active users across Africa 

    Mdundo hits 20 million active users across Africa 

    NCBA launches Sh 2B Electric Vehicle finance deal for customers

    NCBA launches Sh 2B Electric Vehicle finance deal for customers

    Agilitee Unveils Electric Car to Retail at  Sh1.1Million

    Agilitee Unveils Electric Car to Retail at Sh1.1Million

    More Than a Million Children to Benefit From Sh3.1 billion Program

    More Than a Million Children to Benefit From Sh3.1 billion Program

    BrighterMonday Bags Top E-recruitment Portal of the Year Award 2022

    BrighterMonday Bags Top E-recruitment Portal of the Year Award 2022

    Anti-Counterfeit Authority Names Dr. Mbugua Njoroge as CEO

    Anti-Counterfeit Authority Names Dr. Mbugua Njoroge as CEO

    Technology Sector Partners Launch Digital Talent Program

    Technology Sector Partners Launch Digital Talent Program

  • Real Estate
    Fanaka Real Estate Unveils Foundation to Support Charity Programs

    Fanaka Real Estate Unveils Foundation to Support Charity Programs

    HFC launches Ultimate Banking for Customers in Kenya and Diaspora

    HFC launches Ultimate Banking for Customers in Kenya and Diaspora

    Centum Re Debt Status Analysis As Of 30th September 2021

    Centum Real Estate Posts Sh650M Operating Profit For The Year Ended 31st March 2022

    centum

    How the students have benefited from Centum PLC

    National Construction Authority Suspends Licences of 18 Contractors

    National Construction Authority Suspends Licences of 18 Contractors

    CCI Global, Gateway Real Estate Africa start Construction of new Contact Centre in Kenya

    CCI Global, Gateway Real Estate Africa start Construction of new Contact Centre in Kenya

    NEMA Re-Introduces Another Tax for Developers

    NEMA Re-Introduces Another Tax for Developers

    Centum Digitalizes Real Estate Sector

    Centum Digitalizes Real Estate Sector

    Superior Homes Launches Reward Program for Investors

    Superior Homes Launches Reward Program for Investors

  • Tech
    Demand for Foldable Smartphones Projected to Increase in 2022

    Demand for Foldable Smartphones Projected to Increase in 2022

    NCBA launches Sh 2B Electric Vehicle finance deal for customers

    NCBA launches Sh 2B Electric Vehicle finance deal for customers

    BrighterMonday Bags Top E-recruitment Portal of the Year Award 2022

    BrighterMonday Bags Top E-recruitment Portal of the Year Award 2022

    Samsung Unveils New Foldable Devices

    Samsung Unveils New Foldable Devices

    Samsung Unveils 2022 Electronics Line-Up Packed With New Innovations

    Samsung Unveils 2022 Electronics Line-Up Packed With New Innovations

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    Gadgets: Immerse Yourself into The Amazing LG Home Audio Systems

    OPPO Find X5: Futuristic Technology Meets Ultra-Modern Design

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    TikTok Moves to Tame Misinformation Ahead Of August Polls

    Nokia Adds more Devices to its 2022 Gadget Potfolio

    Nokia Adds more Devices to its 2022 Gadget Potfolio

  • World Business
    Kenyan Lands Ksh 2.6 Trillion Construction Project in Saudi Arabia

    Kenyan Lands Ksh 2.6 Trillion Construction Project in Saudi Arabia

    Former Japanese prime minister Shinzo Abe has been shot

    Former Japanese prime minister Shinzo Abe has been shot

    The World Bank to create a pandemic prevention fund

    The World Bank to create a pandemic prevention fund

    Why Mercedes Benz is Recalling Their Old Models

    Why Mercedes Benz is Recalling Their Old Models

    Cold comfort awaits a springtime Davos

    Cold comfort awaits a springtime Davos

    Meet The Richest Man Who Can Fund Kenya’s Budget Alone for 10years

    Meet The Richest Man Who Can Fund Kenya’s Budget Alone for 10years

    EA Sports End 29 Years of Video Game Partnership With FIFA

    EA Sports End 29 Years of Video Game Partnership With FIFA

    Central African Republic Adopts Bitcoin as an Official Currency

    Central African Republic Adopts Bitcoin as an Official Currency

    Netflix Stock Collapses After Losing 200,000 Subscribers

    Netflix Stock Collapses After Losing 200,000 Subscribers

  • KBF
    • All
    • Agribusiness
    • Banking
    • Insurance
    • Manufacturing
    • Opinion
    KenGen: How Dams Prevent Flooding – A Tale Of The Seven Forks Dam Cascade

    KenGen: How Dams Prevent Flooding – A Tale Of The Seven Forks Dam Cascade

    KBL Invests Sh76 Million In A National Consumer Promotion

    KBL Invests Sh76 Million In A National Consumer Promotion

    ‘Jua Kali’ Traders Equipped on How to Access to Global Markets

    ‘Jua Kali’ Traders Equipped on How to Access to Global Markets

    CIC Insurance Profits Rise 38 Percent to Sh464

    CIC Insurance Profits Rise 38 Percent to Sh464

    LG unveils 2022 Side-by-Side and Top Freezers Refrigerator Lineup

    LG unveils 2022 Side-by-Side and Top Freezers Refrigerator Lineup

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    Kenyan Consumers to enjoy 20-minute delivery from Jumia Food

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      How much money have you saved this year?

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      Zamara Feted as the Overall Best Insurance Broker of the Year

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      Jubilee Acquires Additional Stake in SEACOM

      Jubilee Acquires Additional Stake in SEACOM

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      Family Bank is The Best in Customer Satisfaction-Survey

    • Manufacturing
    • Opinion
      Is KRA to Blame For Deaths Caused By Illicit Brews?

      Is KRA to Blame For Deaths Caused By Illicit Brews?

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      Opinion: Deploying contemporary Information Technology solutions for Academic Delivery

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      Lifestyle innovation is making home-life healthier for families

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      OPINION: Africa’s War to Secure the Internet  

      Prioritize long-term energy cost reduction for sustained industry growth

      Prioritize long-term energy cost reduction for sustained industry growth

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Home KBF

Kenya Breweries introduces another alcoholic drink in Kenya

by Neymar
November 6, 2020
in KBF, Manufacturing, Markets, News
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Kenya Breweries Limited has unveiled their latest offering in the spirits category, the new Chrome Gin.

The newest Gin innovation is the second category in the trademark following the launch of Chrome Vodka in December 2014.

Speaking at the launch event, KBL Managing Director Ms. Jane Karuku celebrated the new product introduction, expressing that the launch was in line with the company’s efforts to engage the ever-evolving consumer categories in the country.

“The introduction of Chrome Gin has been a great achievement for the company. This is the right time to launch an affordable & quality product. The launch is well informed by consumer insights and the increasing demand for Gin in Kenyan market. “ said Ms. Karuku

Running with the tagline #MadeForTheseStreets, Chrome Gin is the epitome of the spirit of the 18-30-year-old consumers. The brand is aspirational, delivers on taste, quality and affordable of a mainstream spirit that will connect with the unique culture and personality of the consumers.

The bottle is in an aspirational bold green pack and multi-colored label that reflects on our target consumer who wants to shine on, dream Big and be bigger.

In addition, the brand has adopted a unique marketing campaign that reflects Made For The Streets tagline by deploying regional based billboards such as #MadeForNai, #MadeForMeru  #MadeForKilifi amongst other 20 billboards.  Commenting on the innovative brand communication approach, KBL Head of Innovations Joyce Kibe said, “We have also deployed street poles and a very interactive digital campaign, to reach a wider target audience.”

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The product is available on E-commerce platforms, selected supermarkets, wines and spirits and bars. Packaged in 250ML and 750ML bottles, Chrome Gin is best served with a tonic and will retail at recommended prices (RRP) of Sh220 and Sh600 respectively; 40% ABV.


Kenyan Business Feed is the top Kenyan Business Blog. We share news from Kenya and across the region. To contact us with any alert, please email us to [email protected]eed.com

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