The latest lowering of prices is a response to increased competition for pay-TV customers from new Internet-based streaming entrants.
DSTV gave a notice to subscribers that it would splash its monthly payments by between 5 and 30 percent, beginning September 1.
“Our aim is to make great entertainment accessible to more consumers in Kenya and we believe this move will grant more of our customers access to the complete world of exciting entertainment channels at a lower price,” said MultiChoice Kenya in a statement.
The company’s move is seen as its latest bid to protect its customer base in the face of increasing competition as home Internet connections from providers such as Wananchi Group (Zuku) and Safaricom push up demand for on-the-go streaming services such as YouTube, Netflix and Showmax.
Subscribers on the Premium, which is its most expensive tariff plan, will now pay Ksh7,500 down from Ksh7,900 per month and those on Compact Plus will now part with Ksh4,500 a month down from Ksh5,200, this represents a five per cent and 13.5 percent drop in price respectively.
The other tariffs price cuts are as follows: Compact plan: Ksh2500 (down from Ksh3,200) a 21 percent drop; Family bouquet will pay Ksh1,200 (down from Ksh1,900) – a36.84 per cent.
Subscription fees for the cheapest package, Access, will drop by Ksh50, from Kshs. 950 to Kshs, 900 which is a five percent cut.
The aforementioned competitors, that bank on online streaming services, have given DSTV a run-for-its-money and as such lucrative programmes such as the English Premier League that DSTV dominated are no longer bringing in much revenue.
The price wars have just began.
DStv has been operating in Kenya since 1995.
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