Samsung is looking to grow the consumption of its premium foldable smartphones by 30 percent in Kenya this year.
Last year, the smartphone maker saw almost 10 million foldable smartphones shipped worldwide.
This was an industry increase of more than 300 per cent from 2020, and the company is optimistic of a fast-paced growth will continue this year.
Samsung Electronics Director Mobile Experience Charles Kimari says that foldable devices are becoming widespread and staking a bigger claim in the overall smartphone market.
“With our flexible payment options we are looking to grow uptake of these devices this year,” said Kimari.
On Wednesday Samsung has unveiled updated versions of the cutting-edge folding-screen devices, including its popular reinvention of the flip phone, the Galaxy Z Flip.
The Galaxy Z Fold 4 and Z Flip 4 have enhanced features adding better cameras, bigger screens and slimmer bodies.
Samsung Galaxy Z Fold 4 that comes with 12GB RAM and 512 GB internal storage will be retailing at Kshs 256,999 whereas Galaxy Z Flip 4 that comes with 12GB and 256GB internal storage will be retailing at Kshs 142,999.
The smartphones will be available on Preorder as from 11th August to 31st August.
The pre order offers include; – Galaxy Z Fold 4 comes with Phone Cover, S-Pen, Samsung Care Plus, 24-month Warranty.
In Kenya, 96 per cent of internet users use their smartphones to access the internet.
With the shift to flexible working induced by the Covid-19 pandemic the smartphone has become a necessity for most Kenyans and is now a work and play gadget hence creating the need for the Samsung Foldable devices that make it easier to multitask.
Samsung has also partnered with Badili to offer trade in service where Kshs 25,000 will be topped up over the traded in phone value as well as Device financing with Aspira that will see consumers enjoy 0% interest rate for 6 months.
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