A group of fans recently spent a Saturday on the set of the KITO television series, observing production and interacting with cast members as part of a giveaway hosted by the Co-operative Bank of Kenya.
The initiative provided winners with a first-hand experience of the show’s filming process, offering insight into both the technical aspects of production and the actors’ engagement with the series’ themes of football, family challenges, and personal growth.
Co-op Bank, which co-produces the series, positioned the activity as part of its broader efforts to connect with youth audiences and align its brand with narratives that reflect community development and talent cultivation.
The winners’ visit coincided with the ongoing airing schedule of KITO, which broadcasts every Friday and Saturday at 8:00 PM on Citizen TV and on the bank’s YouTube channel, providing both traditional and digital viewership opportunities.
The series follows a 17-year-old footballer returning to Nairobi after his mother’s death to live with an estranged uncle running a community football academy, a storyline that mirrors Co-op Bank’s engagement in youth mentorship and sports development initiatives.
The bank’s involvement in KITO represents a strategic blend of content sponsorship and direct audience interaction, where storytelling, community values, and financial services converge to enhance both brand recognition and social impact.
The series continues to air on Citizen TV and the bank’s YouTube channel, providing further opportunities for audience engagement and similar interactive initiatives in the future.
