Absa Next has added investment solutions to its digital banking platform, giving customers access to professionally managed unit trust funds.
The new suite includes the Absa Equity Fund, which has delivered returns of up to 15.95 per cent year-to-date, as well as the Absa Balanced Fund, Absa Shilling Money Market Fund, Absa Dollar Money Market Fund and Absa Fixed Income Fund.
The range of Absa Unit Trust Funds is designed to cater to different financial goals, investment horizons and risk profiles.
The launch follows Absa Next’s September 2026 debut as a digital bank that consolidates banking, saving, borrowing and transactions.
By adding investments, Absa Next aims to function as a fully integrated digital bank that lets customers manage their finances end-to-end without visiting a branch.
Moses Muthui, Director of Personal and Private Banking at Absa Bank Kenya PLC, said “At the heart of every investment is a dream” and added that the platform now allows investments from as little as KSh1,000.
He also noted that the bank “committed to continuously evolving the platform” and that the new feature represents an important step in delivering a one-place digital banking experience.
Customers can open investment accounts through the app, link existing Absa Unit Trust holdings, create multiple portfolios, top up investments, view statements and monitor performance in real time.
The solution also permits qualifying real-time redemptions to an Absa Wallet from the Absa Shilling Money Market Fund.
Since its launch, Absa Next has attracted more than 300,000 users who use the platform for bill payments, bill splitting, digital savings and instant day-one credit.
The service is available to both Absa and non-Absa customers and was built after extensive customer engagement.
The platform can be downloaded from the Google Play Store and the Apple App Store, and a disclaimer notes that past performance is not indicative of future results.
